Why is it so expensive half the price in boots

The price is for 3 dyes so it only works out to £4.50 or thereabouts. I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

Will this work for brown hair?

You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

Please could someone tell me what colour this goes once its been washed after a while? thank you

it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks

Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

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🟣 Own your bold with vibrant, lasting purple that turns heads and sparks envy.

SUSTAINABLE BEAUTY - Packaged in 100% recycled aluminum tube with a cruelty-free, vegan formula.
VIBRANCY SERUM POWER - Built-in serum activates color deep within each strand for unmatched depth and shine.
EFFORTLESS APPLICATION - Designed for blondes, easy to apply with quick 20-30 min development time.
GREY COVERAGE CONFIDENCE - Covers up to 50% grey hair, blending naturally for a flawless finish.
FADE RESISTANT BRILLIANCE - Anti-fade technology ensures your purple stays vivid and fresh longer.

Schwarzkopf LIVE Intense Colour Pure Purple 086 is a permanent hair dye formulated for light to dark blonde hair, delivering up to 50% grey coverage with a fade-resistant, vibrant purple shade. Enriched with a built-in vibrancy serum, it penetrates deeply for intense color and brilliant shine. The vegan, silicone- and alcohol-free formula comes in a 100% recycled aluminum tube, combining sustainability with salon-quality results in just 20-30 minutes.

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Manufacturer	Henkel Ltd
Package dimensions	16.8 x 9.2 x 6 centimetres
Package Weight	0.2 Kilograms
Item dimensions L x W x H	5.8 x 9 x 16.6 centimetres
Item weight	0.1 Kilograms
Brand	LIVE
Colour	Pure Purple
Format	Cream
Volume	0.1 Millilitres
Speciality	Long Lasting,Natural
Target audience	Unisex
Language	English
Item model number	107136098
Product Dimensions	5.8 x 9 x 16.6 cm; 100 g
ASIN	B00ELHKLUM

Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 50% Grey Coverage, Pure Purple 086

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