L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

TIP: Use it 2-3 times a week instead of your regular shampoo. Lather into wet hair, leave in for 2 minutes, then rinse. I have highlighted hair and we have hard water at home which is not a great combo. My hair was getting brassy and honestly looked worse after washing. Then we went to Fla for the winter and by the time I got home my hair was a complete disaster. My stylist recommended this and she was 100% right! I only use the shampoo and it’s made a real difference. Less brass, more shine, and my hair actually feels good. Sulfate free, vegan and smells good. No scalp irritation at all, keeps my hair feeling clean and my color looks so much better. The other reviews really do say it all.

Love the lather and conditioning I get from this. Great for my white hair, the grays and my ever dwindling browns. 😆 Convenient tube, shower friendly on my shelf and always travel ready. Tucks neatly in my duffle, too.

I bought this for my aging boyfriend, whose gray hair has turned white and that white has begun to yellow. It takes the yellow out of his hair. Its smell is not particularly manly, but I have not discovered another that works as efficiently.

If you have blonde or gray hair, this stuff is amazing. I use it every time I shampoo and it really keeps your color lastening longer AND here is a tip I got from my hairdresser....leave this sit in your hair while you bathe/shower. The conditioner is good too but that you just rinse right thru. Leave the shampoo on your head for 5 minutes each time you use it; excellent stuff and great price.

Recently got "platinum" highlights and using a purple shampoo is important for anti-yellowing. This lathers well, smells great and does the job

It leaves my hair feeling dry and wiry. Not a fan.

One of the best purple shampoo and conditioner out there. I've tried so many this us now my go to

This is a great purple shampoo. This is my second purchase I would definitely purchase again!

I love this shampoo so much. It lattes good and my hair is so soft and manageable. I will certainly buy it again. Very good product for your money.

Amazing and it actually works from the first use.. made the highlights more ash.. its smell is so good

Huele muy bien, deja el cabello sedoso y brilloso. En este tipo de neutralizadores en general dejan el cabello seco pero me encanto que este no es así. Me dejo mis canas bien matizadas.

Great product as described, thank you

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.