L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

While this purple shampoo isn’t as strong as some of the more expensive purple shampoo’s, it is perfect for using multiple times per week without getting too purple. After a few days I can definitely see the ashier color and the yellowing is gone. I prefer this brand so my hands and nails don’t turn purple and the smell is great. Definitely would recommend!

If you have blonde or gray hair, this stuff is amazing. I use it every time I shampoo and it really keeps your color lastening longer AND here is a tip I got from my hairdresser....leave this sit in your hair while you bathe/shower. The conditioner is good too but that you just rinse right thru. Leave the shampoo on your head for 5 minutes each time you use it; excellent stuff and great price.

I prefer another "purple shampoo" brand I've used for years, but this seems fine. Only issue I've noticed is that it's tough to rinse out of my hair? Won't order again as I liked another sulfate-free shampoo made by this company much better which I believe was for "fuller" hair.

This is great shampoo, It moisturizes, but not over moisturizes. It leaves my white hair with a faint purplish tinge, which is what I want. I use it every day.

This purple shampoo works very well at reducing yellow and orange tones in my hair. It leaves my color looking brighter, fresher, and more even. A little product goes a long way, and I also appreciate that the formula is sulfate-free. I’m very satisfied with the results and would recommend it for blonde, highlighted, or color-treated hair.

Just as a shampoo, it’s a great shampoo! It smells lovely and leaves your hair feeling soft. However after 9 days of use I see absolutely 0 change in hair tone.

Love the lather and conditioning I get from this. Great for my white hair, the grays and my ever dwindling browns. 😆 Convenient tube, shower friendly on my shelf and always travel ready. Tucks neatly in my duffle, too.

Good buy all around! Great conditioner, great scent, Great value all around! The pump was easy to use and my hair was nice and soft with the look and color I was hoping for! Will definitely buy again!

I love this shampoo so much. It lattes good and my hair is so soft and manageable. I will certainly buy it again. Very good product for your money.

My hair has been "white" since my early 30s (now 76) and I have used this type of product once a week and I never have that brassy effect from the sun.

Huele muy bien, deja el cabello sedoso y brilloso. En este tipo de neutralizadores en general dejan el cabello seco pero me encanto que este no es así. Me dejo mis canas bien matizadas.

Great product as described, thank you

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.