🎨 Elevate your hair color game with Wella’s creamy, long-lasting touch!
WELLA Color Touch Emulsion 4% is a 1000ml professional-grade developer lotion designed for demi-permanent hair color applications. It offers up to 70% grey coverage with a soft, creamy formula that nourishes hair while delivering vibrant, natural-looking color lasting up to 24 shampoos. Ideal for normal hair types, it mixes at a 1:2 ratio with Wella Color Touch dyes and is highly rated for quality and value.
| ASIN | B002PIOLHI |
| Benefits | Softening |
| Best Sellers Rank | 6,425 in Beauty ( See Top 100 in Beauty ) 12 in Hair Colouring Tools & Accessories 2,222 in Climate Pledge Friendly: Shop All |
| Brand | Wella |
| Brand Name | Wella |
| Colour | White |
| Container Type | Bottle |
| Customer Reviews | 4.8 out of 5 stars 1,588 Reviews |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 04015600049720, 08005610530918 |
| Hair Color Permanence | Permanent |
| Hair Type | Grey Hair |
| Hair type | Grey Hair |
| Item Form | Cream |
| Item Type Name | Color Touch Emulsion Permanent Hair Colour 4% |
| Item Weight | 0.3 Kilograms |
| Item form | Cream |
| Item height | 29 centimetres |
| Manufacturer | Coty Inc. |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Softening |
| Unit Count | 1000.0 millilitre(s) |
L**I
Good developer
A good developer used with Wella toners at a very reasonable price.
S**Y
Brill
Great value for money
M**.
Fab
Perfect for my inbetweenys of hair dyeing I use with L’Oréal castings
J**J
⭐️⭐️⭐️⭐️⭐️
I like that this come in a vacuum sealed wrapper for added security of the contents. Would normally get this from a local wholesaler but ran out so great having the option of ordering next day via Amazon. Exactly as expected, recommend!
G**N
Consistent results
I used to buy this product whilst living abroad and thought I wouldn't be able to find the equivalent here in the UK, but I have. I use this in conjuction with Wella Color Touch 8/0 Light Blonde Natural 2oz. It's a gentle 4% peroxide strength and is kind and gentle to the hair. The colouring gives a smooth tone all over with no harse patches if you don't get it evenly spread, it blends in very nicely. It's also scented and leaves the hair feeling smooth and enriched. I like the fact it blends gently, so if you dare not leave it on for the recommended 20 minutes, you can cut the time and do things gradually until you find a time period which works for you.
M**Y
Enough concentration to lift hair without ruining its condition.
An old favourite of mine, used with color touch 7.1 for a reasonably natural brown on mostly grey / dyed hair. This 4 percent version gives enough lift to mostly cover grey, but leaves hair in very good condition. This is why I prefer this over boxed dyes.
A**S
Arrived in expected time
Sealed and all good
J**R
Effective product
As described worked as it should do
Trustpilot
1 month ago
3 weeks ago
