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🎨 Erase the old, unleash the new – your hair’s blank canvas awaits!
PROVOKE Hair Colour Remover Max Strength is a professional-grade, ammonia- and bleach-free formula designed to safely and effectively remove permanent hair dye at home. Its innovative 3-step system reduces dye molecule size, allowing color to wash out gently without damaging hair. Perfect for all hair types and multicolored dyes, it prepares your hair for a fresh new look or a return to natural tones.








| ASIN | B00AZXQ3MG |
| Benefits | Removes permanent hair colour with extra strength |
| Best Sellers Rank | 3,928 in Beauty ( See Top 100 in Beauty ) 57 in Permanent Hair Colour 101 in Hair Conditioners |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Colour | Multicoloured |
| Container Type | Bottle |
| Customer Reviews | 3.5 out of 5 stars 3,003 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 05012008545105, 05012008545112 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Type Name | PROVOKE Hair Colour Remover Max Strength, Removes colour from permanent hair dyes |
| Item Weight | 0.26 Kilograms |
| Item form | Liquid |
| Manufacturer | Karium |
| Manufacturer Part Number | 40010942 |
| Material Features | Organic |
| Material Type Free | Peroxide Free |
| Model Number | 40010942 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Removes permanent hair colour with extra strength |
| Recommended Uses For Product | Prepare hair for new color, Remove unwanted hair color |
| Set Name | PROVOKE Hair Colour Remover Set (3 x 60ml) |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 1 count |
H**E
Amazing!!
I have never used a colour remover before so I was very nervous. I had a live midnight jade colour on that I have dyed a few times but it was making my hair fall out. I used this and I couldn't believe how good it worked considering it was a blackish green. After I used it I let my hair rest for a few days and then used another one on the ends of my hair which lifted any remaining dark colour. And it says it doesn't work on metallic colours but the live dye was part of their metallic range. I now have a gorgeous new colour that I wouldn't have been able to have without this. And I haven't had to damage my hair further using bleach! I will be using this everytime I want to change my colour! Very happy customer!
S**.
Does nothing
How utterly disappointing, my natural colour is a mousey brown but I've always dyed it dark brown but the last time it was too dark and became black, I've used colour removers before so was fully prepared to end up with awful orange hair that they normally deliver, but would have happily settled for a dark brown, but I got nothing, my hair is the exact same colour as I stated with, I bought 2 bottles to ensure full coverage and followed instruction to the letter but nothing, nada, a complete waste of time and money, I now have the same black hair but it stinks and is in worse condition
S**M
Works on dyed black hair
I have used colour removers before, I hadn't tried this brand before I was a bit sceptical, some of the reviewers rate this highly & others said it didn't work on simple colours & I have been dying my hair black for a few years now. I mixed the two bottles together, applied to my hair, put a shower cap on waited 30minutes then rinsed for 5minutes, used the buffer shampoo waiting 2 minutes then rinsed another 5minutes, I then added a bit of conditioner & rinsed again. Totally shocked me my hair wasn't dried out! EVERY colour remover I used in the past really dried my poor hair out, I was not looking forward to this but it honestly didn't happened with this product. I didnt really notice much scent while using the product but when my hair dried I did get a whiff of the off egg smell so the next day I used my first protein conditioner & the smell went. So the big surprise is this removed my black dye & left me with a medium brown. I honestly don't even mind the colour, it has taken all the colour out of my 'whites' (ok greys!) but I can live with this for a week, I have bleach ready to lift the colour a little before trying my next new colour. I am overall impressed with this & will gladly use again when I get fed up of my future colour :) I have asked 4 hairdressers & they all told me to wait 7 - 10 days before using bleach or I run the risk of my hair breaking off so I am lucky that I don't mind the colour this lifted my hair to. Every other day I am using a protein conditioner my hair doesn't feel or look like it needs it I just want it in superb condition for when I use the bleach this weekend. The rinsing felt boring but I did it while in the shower & had hubby do the stopwatch for me so wasn't too bad just a little boring, worth it for the overall result this has done.
A**R
Please read full review for details but key point is, it works!!! What a relief!
So, I've decided to give a detailed review for this product in case anyone finds it helpful. If this is too long, my title sums it up. Firstly, this product comes in 3 bottles: 1. Activator 2. Remover 3. Finishing Buffer According to the instructions, this product is suitable if you've used a darker permanent colourant and not suitable if you've bleached or lightened your hair, which makes sense. The instructions are that you mix bottles 1&2 and leave that to develop for 30 mins, taking special care to avoid any of it getting into your eyes. Then you run warm water over it for 5 mins, apply half of bottle 3, rinse for 5 mins, and reminder of bottle 3 for another 5 mins. Easy enough. What I've noticed: The combined 1&2 does have a strong chemical smell, and getting near the 15-20 mins mark (you have to leave it on for 30 mins) I started to get a stinking sensation on near my ears and the back of my neck. But not burning sensation. So I did that full 30 mins. When rinsing that off, I noticed the texture of my hair is different, so I'm worried it'll have dried out my hair. It didn't, I'll say more on that later. Also didn't notice any colourant in the water, or at least for the first minute or so. I closed my eyes for the rest of the time to avoid anything getting in it. I was looking out for that because another product I used a few years ago, B4, did literally washed the colour out. Again, I'll say more on that later. Bottle 3 smelled a bit better, you'll notice instantly, but that's the smell that will linger in your bathroom/shower long after. Also, none of the bottles are transparent, so when it says to use half first, I used about a third, only realising that when I poured out the rest for the final 5 mins to realise how much was still in it. So, going back to the worry about dried out hair. When I towel dried my hair after the whole thing, firstly, huge relief when I looked in the mirror! My hair is back, my hair colour and texture, still soft so I guess it didn't dry it out in the process. It worked and that's key, so 4 stars! And will be buying this again if I need to. Finally, a note before I wrap up this review. I used B4 a number of years ago. As mentioned above, when I rinsed using that, I could see the colour coming off in the water. But it was a long time ago, so don't know if B4 will still do that. And also not sure if it's got anything that do with the colourant to begin with. When I was deciding which colour remover to get, I did consider B4 again, because why risk it if you know something works for you? But didn't realise how many different types B4 have now, so it's a bit confusing. It's also more expensive and not available on prime (when I was shopping for it). So decided to go for this one after reading the reviews, and in turn, I hope this review can help some of you make that decision for yourself. This is only based on my experience this time. I know how frustrating it is to have a dye job go wrong. Hope this review helps!
L**S
Dont expect miracles, trust the process.
It worked a little bit, not as much as advertised unfortunately. Don't expect miracles, it's not going to remove black box dye and leave your hair a light brown.... it's going to be a dark brown with maybe a tinge of redness in the light. If you wan you hair to look healthy and natural again I suggest you get a permanent dye that's not too light, unless your having highlights or using a bleach product. I had finally go rid of my horrible black hair to then go use "a natural medium brown" to cover up my greys... My hair was black again, so I done some highlights and used "just for men" beard dye for my grey roots and ta-da. The men's beard dye works really well on my roots and any highlight mistakes (tiger strips are not a good Look) and the greys stay away longer. Hope this helps even just one person, you are all beautiful 🎀
M**E
Amazing, worked great.
Worked amazing. Had black hair tried to go blue ( live colour) it removed all the blue and got my hair lighter then the bleach did originally.
P**4
Cherry brown. Did absolutely nothing. Not even orange
Don’t bother. I ignored reviews and thought they must’ve done it wrong. I’ve used colour removers plenty and I know I only have permanent. I wanted the bright orange I’d normally expect so I could colour correct. I got nothing. Even more laughable is the second box I mixed I put the buffer not the activator in because apparently they felt like making it the exact same bottle. Didn’t matter. Half my hair is no different from the other. Further testament to it not having even lifted a single shade. If ur uk id recommend colourless or colour b4. They actually work.
A**1
Not effective at removing colour
After following the instructions exactly, I found the product had mininal colour removing effects. Process is simple, two bottles are mixed together and then applied to the hair for up to 60 minutes. Then, hair is rinsed for an extended period of time in warm water, and then a third bottle of buffer is applied in a couple of steps to finish the process. I would say my hair has lightened one shade at most, but it is hardly noticeable. I wouldn't recommend.
G**L
خيب توقعاتي
لم يعمل بشكل جيد ،، سبق وان استخدمت منتج اخر كان افضل بكثير في ازاله لو الصبغه
N**E
Efficace !
Ce produit a été super efficace sur mes cheveux pour ôter une couleur noire tenace que j’avais faite. Mes cheveux n’ont pas du tout été abîmés. L’odeur part vite après un shampoing, pour ma part. J’en suis très satisfaite :) Habituée à une autre marque, je ferai désormais confiance à celle-ci aussi.
I**A
Good 👍
Everything is fine
S**Y
Funktioniert gut -Haare danach unbedingt gut pflegen.
Ich hatte von einer "nicht permanenten" Haarfarbe blaue farb reste im Haar und hab rot drübergefärbt da ich sie nicht rausbekommen habe mit der Zeit hatt das blau aus dem schönen rot eher lila gemacht und ich hab mich entschlossen die Haarfarbe zu entfernen damit ich dieses lästige blau endlich los werde. Das rot wurde restlos entfernt das Blau nicht (aber dafür ist das Produkt auch nicht gemacht) Es riecht nicht besonders angenehm ist aber gut auszuhalten für lange hasre empfehle ich devinitiv 2, packungen eine hätte bei mir nicht gereicht und man sollte es sehr großzügig auftragen meine blonden Haare haben wirder ihre normale farbe (abgesehn von den lästigen blau resten das jezt mehr grünlich ist xD) funktioniert auf jeden Fall besser als das colour b 24 irgentwas das ich letztes Mal versucht habe. Man sollte danach unbedingt die haare mit Haarshampoo und spülung waschen und eine Haarmaske auftragen sonst fühlen sich die haare furchtbar an. Es tut was es soll darum bin ich zufrieden.
L**S
Does not worn
Followed directions and it did nothing to my hair other than leave a horrible smell that hasn’t come off after three washes. Do not recommend this and my hair color never came off as stated in packaging.
Trustpilot
3 weeks ago
1 month ago