No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

This book was recommended 2x by the same friend in a short period of time. It was ok. I'm starting from a pretty basic level here so most anything will give me some value.The first third 100% focused on either not discounting, being very careful about discounts, or pricing too cheaply/competing on price. Felt it was just repeating info.There was an interesting concept about pricing based on the timing (ie when someone purchases). BP was willing to spend a lot more on top Google search placement just after the oil spill than before, nothing else changed. Parents spent more money on child #1 than Child #3.Context matters for price: examples given: doctor room spiffed up to be more professional and doctor switched T-shirt to suit and doctors coat; high-price NYC escort service sold more with a mature British woman accent answering the phones than a younger voice. This was a precursor to the book Pre-Suasion.Pre-determination matters, think of books, my book and this book offer a lot of value for $10, but it cannot be sold for the value offered because there's no pre-determination. Someone can buy any book; same thing with selling of a penthouse (maybe in a Trump banded building) is never hard because there are buyers who have already pre-determined for themselves that they want that specific thing.Can charge more if the product identifies more with someone (supplements for X type of racehorse).While it is useful, it does seem to have been written around 2010. A LOT has changed since then, namely cell phones. He talks a lot about surveillance of your physical store. Nowadays, lots are online so to omit that with an update is lazy. And while back then it may be been cutting-edge to get cameras in the workplace, that is no longer the case.Chapter 19 - When is abusive pricing smart? Just the name of this chapter. He gives an example of a new FDIC insurance implemented in the Obama years (ie another tax) that annoys the hell out of him, but then he says if you can do this, you should. No dude. You shouldn't. That tax is annoying and shouldn't exist, just like the dozens of other taxes and registrations and forms, and various time demands, etc. that the government makes you do. Just because you can, doesn't mean you should.Offer links they mention various times throughout the book don't workLoc 527, a unique story about bidding on $100 bills taking the focus off price, and moving it to value.Sequential Skimming pricing method, or skimming like with the new iPhone or treatments, those who want them first will pay the most. Once demand dips, so will the price to increase demand for the next lower lever of buyers. Chapter 17 - How Do You Set Your Prices?The question is: how can I be nimble, agile, creative, modify my business, alter my marketing to get a boost from a recession? The best recession or tough times price strategy is creative and complex - not a red pen to mark down prices.

First, an admission - I'm a business coach and direct response marketer/consultant to the green/landscape-oriented small business industries (landscapers, sprinkler contractors, lawn care providers, landscape lighting contractors, garage floor and garage makeover contractors, Christmas lighting contractors, etc.) and I own all of Dan Kennedy's 'NO BS' books, as well as many others not in the series. I've attended 4-5 of his GKIC Marketing SuperConferences (held in the Spring each year), a couple of his InfoSUMMIT Information Marketing Conferences, and over the years have had access to most of the recorded/printed programs Dan has ever released.That said, I've never questioned the value I've received from any of them.No question, Dan Kennedy's 'NO BS' books have been controversial. Reading reviews here (on Amazon) over the years (many negative), you'd get the impression the books in the series are really only not-too-thinly-veiled vehicles to get people to buy his other books, programs, courses, conferences, etc. And to a great extent, that's true.But what those negative reviewers seemd to largely miss - is that Kennedy (in all of his products, including the 'NO BS' series) is only practicing what he preaches/teaches/writes about in those books and products - to ALWAYS include a back-end, follow-on, up-selling/cross-selling offer or call-to-action, so that you can build a list of people who've bought any of your books/products, and then continue to offer that list other opportunities to acquire more of your 'stuff'on a consistent, on-going basis.Dan calls it "building your herd" (a group of people who recognize the merit in 'it,' want 'it,' and are willing to buy 'it,' whatever 'it' is... if it comes from you [or Dan Kennedy]).All this is not to say there's no value in the 'No BS' series... far from it.Each of the books is chock-full of wisdom (both orthodox and off-the-wall), ideas, tips, examples, caveats, etc... presented in a humorous, sometimes caustic styel... and this latest book, 'NO BS Price Strategy,' is no exception.In it, Dan deals with the 'sacred' cows of what you (believe) youcan or can't do with your pricing, knocks down the barriers that get in the way of using pricing as an aggressive profit-building tool, and gives you permission to get out there and give new/different ways of pricing your products/services.As a business coach, one of the first things I ask new clients to do is - raise their prices... and after the anguished 'I'll lose all my clients' plea, I explain that the biggest challenge, the greatest resistance to raising prices is almost never in the mind of the person being asked to pay for something (especially if the value has been well-presented), rather it's almost always between the ears of the person who's setting the prices (think about what a Big Mac used to cost [I remember when they were 35 cents], versus what they charge for 'em today [nearly $4.00], and yet people still buy them at about the same rate).Dan covers this aspect, and a myriad of other, provocative concepts, ready to implement into your business... in 'NO BS Price Strategies.' So, if you're the one in your company who sets prices, and you're an open-minding, ambitious, and a willing to 'move outside your comfort' kind of person, then this book is for you... and your business will never be the same.On the other hand if yours is a skeptical, stuck in the 'way things are,' 'people will never pay more' mindset... and you're not willing to allow yourself or your company to become 'more,' then give this book a pass and leave a ton of future profit on the table... choice is yours.Dave HarringtonOttawa, Canada

I enjoyed this book but learned nothing from it. Dan Kennedy, in particular, is a very skilled writer—I enjoy his stories and the “No B.S.” style of this series.But I was hoping for some actionable advice on pricing. The book’s basic advice is charge more by selling the value of your product, don’t discount, and don’t let anyone tell you otherwise.That is all great advice, but also very limited.I loved the advice to not discount. However, near the end of the book, Kennedy tells us about a day he spent Christmas shopping. At each store he went to in a mall, he points out ineffective salespeople—e.g., no one tried to upsell him. In one part of the story he criticizes a restaurant owner for not offering him a deal (a discount?) on gift cards. Hmm, maybe the restaurant owner had read the book and took to heed the advice not to discount.Some might be annoyed by the frequent promotion of the authors’ other products.Others might be offended by the politics in the book.One chapter referenced the authors conducting price experiments but no real mention of how I could do so in my business. The experiments were only hinted at so I didn’t even learn how they did it in their own businesses.So, a very enjoyable book but not a particularly educational one.

Livre plein d'enseignement. C'est vraiment un "MUST-HAVE" pour faire perdurer son business.

Non mi piacciono le parolacce nè la volgarità e ho dovuto combattere contro i miei principi per acquistare un libro che nel titolo ne conteneva una. Ok, l'autore è un mito del copywriting e glielo lasciamo passare, ma il contenuto sarà all'altezza? La copertina non mi entusiasmava molto, mi sono ricreduta quando ho cominciato a ritrovare quei principi fondamentali delle vendite già affrontati durante gli ultimi 23 anni di lavoro a contatto con le persone. I principi ci stanno tutti. Dan Kennedy li applica qui al duro lavoro del copywriter e a come applicare tali principi in ciò che scrive. L'ho letto una prima volta, di sicuro lo leggerò di nuovo non appena il mio livello di pratica nel copywriting sarà arrivato al punto da averne di nuovo bisogno. Da tenere a portata di mano nella propria libreria.

Learnt a stack of great pricing and business information. Entertaining read also!Read this book! Learn about sales. Do it.

I was thrilled by Dan Kennedy's No BS Ruthless Management book so I bought this one. Unfortunately it did not live to expectations as the concepts and ideas presented are really basic and already applied in most real world businness. This book gave very little insight :-(

This guy is a bit old and curmudgeonly, but I've gotten a lot from the books of his I've read (I think 5 or 6 in total). Useful advice, not for the faint of heart. Enjoy!