Supernatural Rainbow Softies Natural Sprinkles , Made In Usa, No Artificial Dyes, Soy Free, Gluten Corn Vegan, 3Oz

These are officially my go-to for cake batter and cookies. The colors are gorgeous and bright without looking artificial, and they actually hold their shape when baked in instead of bleeding into the dough. Texture is a nice little crunch, not that weird waxy bite some sprinkles have. Bonus points for the cleaner ingredient list — as someone who reads labels out of habit, that matters to me. My kids go nuts for the rainbow look and I don't feel weird about them eating a handful straight from the jar (no judgment, we've all been there). Perfect for birthday treats, ice cream, or just making an ordinary dessert feel like a celebration. Will be repurchasing.

Love this! Now I can make pancakes and cupcakes fun for my kids without worrying about all of the bad chemicals from colors. Will be buying more! My kids loved the flavour.

It’s so hard to find these types of items that are dye free! These are perfect!

So happy to finally find sprinkles without artificial dyes! These look festive and colorful without the usual questionable ingredients, which is a big win for baking with kids. The colors are softer than traditional sprinkles but still really pretty on cupcakes, cookies, and pancakes. They taste great, don’t bleed weird colors into frosting, and make treats feel special without the guilt. Perfect for anyone trying to avoid artificial dyes but still wants fun, celebratory desserts. I’ll definitely be repurchasing.

These sprinkles look great, taste great and my kids love them. I love that they are dye free!