GOODTAKE Concrete Pigment, Purple Iron Oxide Pigment Powder, Concrete Cement Dye Color Pigment for Pastel Tile Paint Concrete Cement Mortar Grout (Purple, 16 oz)

So disapointing... their product description states that the mix ratio of the powder should be at 10% maximum, but it's not nearly enough to get the right color. It won't reach the right color under 30-40% on mixing ratio, and that would make the cement useless, and it would cost wayyyy more that what is anticipated if you follow their instruction. If you want the color that's showed, be aware that it won't happen... Edit: the company seems to really have at heart their product accuracy, they did take measures to make sure the images really represent their product and will update their page. They take my experience seriously and they have an amazing communication service.

Well not sure what to rate this yet cause I have not used it. But it showed up and the container was broke open and there was blue everywhere. I turned blue trying to clean it up. Ugh don’t know if it was the sellers fault.

What you see is what you get — and that’s rare these days. This colorant delivers exactly as advertised. The color itself is hard to describe without sounding dramatic. It’s bright, bold, aggressive, almost violent feeling — a vibrant, in-your-face shade that feels intense and alive. It’s not a color you’ll easily ignore. A little truly goes a long way. The first time I used it, I eyeballed a generous amount, mixed it into the powder, added water, and got complete, saturated color. The second time, I used about half as much and still achieved full saturation. If you want softer pastels instead of this rich, vivid result, you’ll definitely need to measure carefully. I plan to start weighing it out (x grams of colorant per y ounces of mix) so I can dial in the exact intensity I want. Highly recommend if you’re looking for strong, true-to-picture pigmentation. Just start small — you can always add more, but you can’t take it away! I'm very much looking forward to trying all the other colors in their line.

The Goodtake Concrete Pigment is great, not much needed to get the color your looking for.

This was exactly perfect for my project. I went to a mosaic lamp glass and they gave us plain white grout. I wanted the grout to match my lamp so I bought this. I only added the smallest amount to get a light purple grout color to match my lamp!