Purple Brightening Shampoo for Blonde, Lightened & Gray Hair, Neutralizes Brassiness, Repairs, Protects, Hydrates, Vegan, CrueltyFree, 8 Fl. Oz

This is amazing for my blonde. Takes out all the bassiness and yellow tones are turned back to blonde. This is my new go to. Great price and great value! Shipped fast with appropriate packaging. As described! Will be purchasing again and again. The bottle is small but a little goes a long way! Great product 5 stars!

I’ve used lots of purple shampoos that were very drying and caused a ton of frizz but this is not only the best shampoo I’ve used, but one of the best shampoos in general! You won’t regret buying it at this price rather than what they want for it at the beauty supply store.

This really helps brighten my blonde hair! It keeps it moisturized, soft, and strong, plus it smells amazing. The downside is that the bottle is small, and I feel like it’s a bit pricey for the size.

Wonderful pigment!!!! Only have to use like once a week.

Works well with my highlighted hair ..

Been using this shampoo for about ten days now. The first time I used it it left my salt and pepper hair shiny, soft and smelling great. From that point on, for some reason, I didn't get the same result as the first time. It wasn't that my hair was used to it, or that I expected more each time. I don't know what the deal is, but I would have thought that with every use my hair would at least be the same is the first time. Wasn't the case.

I feel that this is a salon quality shampoo. It definitely gets the yellow tones out of my hair. The shampoo itself is a deep purple, almost blue in color. I have hard water and my hair always yellows between my hair appointments. I have used salon brands and have spent so much money and this is just as good. It smells good too. I feel that this is a good value for the money.

No complaints here! Love this stuff. Such a little bottle has lasted a long time…and helps my blonde highlights not to look so brassy!