3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product. I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too). Well worth a read if you run any business looking to innovate

Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.

Excellent classic management book - still highly relevant to all start-up businesses.

Simply a must read for any start-up that wants to accelerate in the high technology field. Well written book and opens your mind on how marketing strategy should work.

I really enjoyed reading this book , i dont work in the hi tech industry but the relevance to marketing spans into other industries. Well worth the reading if you are working in or associated with a sales or marketing environment.

A good concept especially for someone starting in tech marketing industry. I am working to build a something which is relatively new concept, so I can see the parallels and the way it draws on the numerous examples. I think the area which I didn't quite like (hence the 3 stars instead of 4) was the length of the book. Otherwise a good read, certainly worth a look for high tech marketers & product managers.

I work in an industry forum which aims to accelerate adoption of small cell technologies, and this book has really helped explain the two opposing mindsets on the early adopters and the mainstream, and hence why the chasm exists. Reading this has really helped me realize that going mainstream really does require a different approach and message.

Not actually containing anything innovative for people who already work in this area, is does a good job of pulling together a vision of marketing and development strategy for clueless upper management, who won't read this, just give it to their staff. (which is exactly what the book says don't do).

A classic that every entrepreneur, marketer, or product manager should read. It provides timeless strategies for taking innovative products from early adopters to the mainstream market. The updated edition keeps the examples relevant to today’s tech landscape. A foundational book that continues to deliver value years after its first release.

Extraordinario análisis del mercado de "high tech" y de las diferentes etapas por la que pasa una empresa que inicie su andadura en él. Su primera versión se publicó en 1991. Sus conceptos siguen muy vigentes, además de que el libro se ha ido actualizando. Yo en concreto he leído una edición de 2014. Casi imprescindible para alguien que esté planteandose innovar en ese mercado

Although it was written decades ago, but many of the approaches are still applicable.

Moore's classic work remains highly relevant. This updated edition provides valuable insights for technology companies navigating the transition from early adopters to the mainstream market. The framework for understanding different customer segments and tailoring marketing strategies accordingly is invaluable for anyone involved in technology product development and go-to-market strategies." This review highlights: Timeless Relevance: The core concepts of the book continue to be valuable. Updated Insights: The 3rd edition incorporates the latest market trends. Valuable Framework: Provides a practical framework for understanding customer segments. Relevance for Technology Companies: Essential for navigating the challenges of market adoption.

English & Français: Great book: reads easily and quickly (and pleasant to read). It is an excellent complement to whoever already has a marketing textbook or marketing notions. Remember it is particularly & specifically for hi-tech type products - but some notions open one's mind when working in another area. For whoever has no marketing knowledge, this book is not necessarily the best choice (too specific), but since it is nice to read... Super livre: se lit facilement et rapidement, et agréablement (livre écrit en Anglais). C'est un complément excellent pour toute personne qui a déjà un livre "scolaire" de marketing, ou des connaissances. Attention, il s'adresse plus spécifiquement aux produits type haute ou nouvelle technologie, mais certaines notions sont intéressantes car elles permettent de s'ouvrir l'esprit. Pour celles et ceux qui n'ont pas de notions marketing, ce livre n'est pas forcément le meilleur premier choix: moins scolaire/éducatif, et plus spécifique Hi-Tech; mais comme il est agréable à lire...