Bershka's target market is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies. Bershka Menswear offers much more than fashionable jeans wear for young people. This product line offers casual, sports and fashion wear as well. In addition to the wide range of clothing, Bershka offers a wide range of accessories and footwear. Created in 1998 as a new brand of the Spanish group Inditex, Bershka presents itself as a reference point for fashion targeting this increasingly demanding public.
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