













📺 Elevate your viewing game — where color, sound, and smart tech unite!
The Hisense 43 Inch QLED Smart TV 43E77KQTUK (2023) delivers stunning 4K visuals powered by Quantum Dot Colour and Direct Full Array backlighting, ensuring vibrant colors and deep blacks. Its 60Hz VRR technology guarantees smooth motion for gaming and streaming, while Dolby Vision and Dolby Atmos provide cinematic picture and immersive sound. Featuring the intuitive VIDAA smart platform, it offers instant access to over 150 streaming services including Netflix and Disney+, plus seamless device sharing via Share-to-TV. With multiple HDMI and USB ports, Bluetooth, and Wi-Fi connectivity, this sleek 43-inch TV is designed for the modern connected lifestyle.
















| ASIN | B0C4Z64CXK |
| Antenna Location | home entertainment, gaming, streaming content |
| Aspect Ratio | 16:9 |
| Audio Encoding | Dolby Atmos |
| Audio Input | HDMI |
| Audio Output Mode | Digital |
| Battery Types | AAA Alkaline |
| Best Sellers Rank | 16,267 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 197 in TVs |
| Box Contents | TV, Stand, Remote, Remote batteries (Rechargeable remotes have battery integrated), User manual, Quick Start Page, Energy Label, Power cable |
| Brand | Hisense |
| Brand Name | Hisense |
| Colour | Black |
| Connector Types | HDMI, Wi-Fi |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | 1200:1 |
| Control Method | App |
| Controller Type | Remote Control |
| Customer Reviews | 4.3 out of 5 stars 661 Reviews |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 60 |
| Display Size Class | 43 Inches |
| Display Technology | QLED |
| Display technology | QLED |
| Energy Efficiency Features | G |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Bluetooth, Ethernet, HDMI, USB |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | Dolby Atmos, DTS Virtual X decoding |
| Internet Applications | Amazon Instant Video, Netflix, YouTube |
| Item Dimensions D x W x H | 7.4D x 96.3W x 56H centimetres |
| Item Weight | 10 Grams |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Hisense |
| Manufacturer Part Number | 43E77KQTUK |
| Maximum Display Brightness | 250 Nit |
| Model Name | E7 |
| Model Number | 43E77KQTUK |
| Model Series | E7 |
| Model Year | 2023 |
| Motion Enhancement Technology | 60Hz VRR with Direct Full Array |
| Mounting Type | Table Mount |
| Network Connectivity Technology | Wi-Fi |
| Number of Audio Channels | 2.0 |
| Number of Items | 3 |
| Operating Systems | VIDAA U |
| Picture Quality Enhancement Technology | Multiple |
| Product Features | Flat |
| Product Warranty | 2 |
| Refresh Rate | 60 |
| Refresh rate | 60 |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish Type | Matte |
| Screen Mirroring Technology | Miracast |
| Screen Size | 43 |
| Screen size | 43 |
| Signal Format | DVB T2 |
| Size | 43 inches |
| Speaker Description | 2.0 |
| Special feature | Flat |
| Total HDMI Port | 4 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 2 |
| Tuner Type | DVB-T2 |
| Unit Count | 1.0 count |
| VESA Mount Standard | 200 x 300 mm |
| Video Encoding | MPEG-4 |
| Voltage | 110.24 Volts |
| Warranty Type | 2 |
| Water Resistance Level | Not Water Resistant |
| Wattage | 54 kilowatt hours |
| Wireless Technology Type | Bluetooth, Wi-Fi |
S**P
Brilliant TV.
When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
P**A
Amazing
I was looking for a high-quality and affordable TV for my children’s gaming room 🎮 that would be suitable for gaming, have good quality, and include features like Bluetooth, good sound quality, and smart capabilities. After researching various websites, I found two TVs that met my needs: a Hisense model E77 and a Samsung CU8000 model.📺 I then compared these two brands in detail. In terms of hardware, operating system, and supporting all gaming features, both models were quite similar. However, one aspect made me decide to choose the Hisense: the QLED picture capability, and dolby sound which offers much better picture quality and clarity compared to the Samsung. After purchasing the Hisense TV, I was confident that I made the right choice. You can also check both products on Amazon, and either of these TVs would be an excellent and affordable option for your home. The Hisense TV exceeded my expectations: • Very high quality • No lag and very fast • Excellent support for the iOS operating system • Additionally, I received a one-year premium Netflix subscription as a bonus, which is valued at £80 I am very satisfied with this brand and highly recommend this product. Don’t hesitate to buy it😊
N**L
Just the absolute best experience and image for the smaller living room.
Hisense delivered once again. The quality of the screen, the gaming mode, and the overall picture quality is excellent. unboxing and set-up is easy for anyone. The SPDIF-OUT is a godsend for anyone with a AVR (always passes the current input to Optical out as well, including AV and RF!! - Big smile there! Will also pass-thru to AVO more modern audio signalling - Dolby HD/Atmos - Device is Atmos Certified). Supports all the advertised formats fully. Says and does what it advertises on the box. Speakers are noticeably better than previous out-of-the-box screens, but is as bad as one would expect vs a proper soundbar/AVR solution. Calibration is a must as professional online reviews will jump to 8.8/10 after correct calibration. Gaming mode is true-to-form. 4k/60fps, no jitter. Qled is a huge plus as this is a smaller screen, very, very sharp. Full Ps5 controls baked in - control PS3/4/5 with the TV remote. TV will wake on console startup, Console will wake on TV startup, including Ps3. Almost nothing to complain about except, i should have chosen a bigger screen size.
B**R
So far so good.
I really like this TV. Replaced my 10 year old LG 55 inch HD TV so I would have been very annoyed if there wasn't a noticeable increase in image quality. No need to worry, this TV blows my ancient LG tv out of the window. The picture is bright, clear and amazing quality, especially when watching UHD channels or streams. I couldn't afford an Oled, but if I could, I'd definitely pick one of those over this. The picture just isn't up to par with OLED. We do have an OLED in the house and the picture on that TV is really out of this world, but for the price difference, this TV was a no brainer. I have seen some people saying that this gives OLED quality, but let's be real, it doesn't. That isn't to say that this TV isn't brilliant. The sound is absolutely fine and I haven't even bothered to connect my sound bar up, because there isn't a need to. Tip: mess around with the picture and sound settings and you will end up with an absolute beast of a TV, considering the low price. It was packaged really well, with clips on the box to release the bottom part of the packaging, so no need to rip open the box at all. This is ideal if you needed to return it for any reason. Its been a while since I purchased a TV, so I'm not sure if this is standard nowadays, but I thought it was a really nice touch. The interface seems OK and there is no lag, however, it would not connect to my WiFi so I ended up using an ethernet cable. After an hour or so of use, I tried the WiFi again, and it worked. Not sure what was wrong with it originally. I went for a 65inch version and couldn't be happier with what I got for the price. With the cost of living prices rising, if you're on a budget, I highly recomend this TV to give you as close to OLED quality that you can get, but for a £1000 saving.
J**S
Great tv
Love it great picture easy set up
U**U
Very good TV lasted only 2 years
Easy to set up, everything works as expected, nice quality picture even without fiddling with the settings, sound is good. The only thing I find not so nice is the sockets are way into the centre of the back of the TV, I have wall mounted the TV and have to squeeze in my arm and blindly plug in the hdmi or usb, I asked my wife to do it as she has thinner hands and arms. Edit: The 43" version cannot play Dolby Vision MKV files via the USB, I have a DV mkv file and it played with normal colours in my 55" Hisense, when I use the file on this 43" the colours are all wrong. The box and title are all lies !!! Reverting my 5 stars to 1 !! EDIT 2 years on, new firmware installed, remote to turn on TV doesn't work, have to use the on/off button on TV, then decide to do a factory reset to see if this will cure it, during reset screen stuck a second screen, pulled power off and put on again, went straight into the stuck screen, then the screen developed coloured patterns and stay stuck and dead. These Hisense people just do not know how to do a firmware upgrade, I have now bought an LG and will not consider ever buying a Hisense, they should change their name LOWsense cos it is utterly rubbish.
G**K
Picture quality and sound is absolutely awesome!
I bought the Hisense 43” QLED TV (E77KQ) for my husband’s recreation room. After four weeks of use, his experience is as follows. He was pleasantly surprised at the light weight of the unit; it was easily mounted on the wall. Straight out of the box, the images on the screen were bursting with vivid colours! After fine-tuning, he described the deep, rich picture quality (that included 4K resolution and Dolby Vision) as “perfect”! The Dolby Atmos was also impressive. It filled the whole room with crisp, clear sound, creating an immersive effect. The clarity and depth experienced while listening to music and dialogue were exceptional! Background sound/music during movies etc were automatically lowered to allow more dynamic vocals. Additional speakers “are not required”. The TV automatically connected to my Wi-Fi network without needing to enter any info. Personalising the settings was both straightforward and rewarding. The Remote Control is fully functional and “perfect”. There is a 3.5mm jack for a wired Headphone; alternatively, a Bluetooth Headphone can be used. My husband is impressed with this TV and says it deserves a five-star rating. It is highly recommended.
T**I
Hisense 50E77KQTUK: A Fantastic Budget-Friendly QLED TV
I recently purchased the Hisense 50E77KQTUK, and I am blown away by the value it offers for the price. The 50-inch QLED display delivers vibrant colors and sharp details, making movies and shows a joy to watch. While it may not be the brightest TV on the market, the picture quality is excellent for everyday viewing. One of the standout features of this TV is its impressive sound quality. The built-in speakers are surprisingly powerful and provide clear audio without the need for an external soundbar. The smart TV interface is intuitive and easy to navigate, with quick access to popular streaming apps like Netflix, Disney+, and YouTube. The TV also comes with Freeview Play, giving you access to catch-up services and live TV channels. Gamers will appreciate the TV's Game Mode, which reduces input lag and enhances the gaming experience. The 60Hz refresh rate and VRR support also ensure smooth gameplay. While the TV's design is fairly basic, it's sleek and unobtrusive. The thin bezels help maximize the screen real estate, and the TV sits nicely on a stand or can be wall-mounted. Overall, the Hisense 50E77KQTUK is an excellent choice for anyone seeking a budget-friendly QLED TV with impressive picture and sound quality. It's perfect for everyday viewing, gaming, and streaming, and it offers incredible value for the price.
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