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📺 Elevate your viewing game — where stunning color meets smart living!
The Hisense 43 Inch QLED Smart TV 43E77KQTUK (2023) delivers cutting-edge Quantum Dot Colour technology for vibrant, precise visuals, paired with 60Hz VRR for smooth motion. Dolby Vision and Dolby Atmos elevate your entertainment with cinematic picture and immersive sound. Featuring the intuitive VIDAA smart platform, it offers seamless access to 150+ streaming apps including Netflix and Disney+, plus easy device sharing via Share-to-TV. Perfectly sized for smaller living spaces, this TV combines premium features with exceptional value.
















| ASIN | B0C4Z64CXK |
| Antenna Location | home entertainment, gaming, streaming content |
| Aspect Ratio | 16:9 |
| Audio Encoding | Dolby Atmos |
| Audio Input | HDMI |
| Audio Output Mode | Digital |
| Battery Types | AAA Alkaline |
| Best Sellers Rank | 10,071 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 127 in TVs |
| Box Contents | TV, Stand, Remote, Remote batteries (Rechargeable remotes have battery integrated), User manual, Quick Start Page, Energy Label, Power cable |
| Brand | Hisense |
| Brand Name | Hisense |
| Colour | Black |
| Connector Types | HDMI, Wi-Fi |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | 1200:1 |
| Control Method | App |
| Controller Type | Remote Control |
| Customer Reviews | 4.4 out of 5 stars 668 Reviews |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 60 |
| Display Size Class | 43 Inches |
| Display Technology | QLED |
| Display technology | QLED |
| Energy Efficiency Features | G |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Bluetooth, Ethernet, HDMI, USB |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | Dolby Atmos, DTS Virtual X decoding |
| Internet Applications | Amazon Instant Video, Netflix, YouTube |
| Item Dimensions D x W x H | 7.4D x 96.3W x 56H centimetres |
| Item Weight | 10 Grams |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Hisense |
| Manufacturer Part Number | 43E77KQTUK |
| Maximum Display Brightness | 250 Nit |
| Model Name | E7 |
| Model Number | 43E77KQTUK |
| Model Series | E7 |
| Model Year | 2023 |
| Motion Enhancement Technology | 60Hz VRR with Direct Full Array |
| Mounting Type | Table Mount |
| Network Connectivity Technology | Wi-Fi |
| Number of Audio Channels | 2.0 |
| Number of Items | 3 |
| Operating Systems | VIDAA U |
| Picture Quality Enhancement Technology | Multiple |
| Product Features | Flat |
| Product Warranty | 2 |
| Refresh Rate | 60 |
| Refresh rate | 60 |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish Type | Matte |
| Screen Mirroring Technology | Miracast |
| Screen Size | 43 |
| Screen size | 43 |
| Signal Format | DVB T2 |
| Size | 43 inches |
| Speaker Description | 2.0 |
| Special feature | Flat |
| Total HDMI Port | 4 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 2 |
| Tuner Type | DVB-T2 |
| Unit Count | 1.0 count |
| VESA Mount Standard | 200 x 300 mm |
| Video Encoding | MPEG-4 |
| Voltage | 110.24 Volts |
| Warranty Type | 2 |
| Water Resistance Level | Not Water Resistant |
| Wattage | 54 kilowatt hours |
| Wireless Technology Type | Bluetooth, Wi-Fi |
S**P
Brilliant TV.
When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
N**L
Just the absolute best experience and image for the smaller living room.
Hisense delivered once again. The quality of the screen, the gaming mode, and the overall picture quality is excellent. unboxing and set-up is easy for anyone. The SPDIF-OUT is a godsend for anyone with a AVR (always passes the current input to Optical out as well, including AV and RF!! - Big smile there! Will also pass-thru to AVO more modern audio signalling - Dolby HD/Atmos - Device is Atmos Certified). Supports all the advertised formats fully. Says and does what it advertises on the box. Speakers are noticeably better than previous out-of-the-box screens, but is as bad as one would expect vs a proper soundbar/AVR solution. Calibration is a must as professional online reviews will jump to 8.8/10 after correct calibration. Gaming mode is true-to-form. 4k/60fps, no jitter. Qled is a huge plus as this is a smaller screen, very, very sharp. Full Ps5 controls baked in - control PS3/4/5 with the TV remote. TV will wake on console startup, Console will wake on TV startup, including Ps3. Almost nothing to complain about except, i should have chosen a bigger screen size.
A**R
Excellent value and quality.
This was my second order of a Highsense TV this week. The first was 40" priced at £199. Tne picture quality was impressive but the sound which other reviews described as "tinny" sounded like it was underwater. In some programmes I literally could not hear the dialogue. Also the flimsy plastic feet were very difficult to screw in. Amazon allowed a return for free and I ordered this one instead. Absolutely everything is impressive. It's lightweight for the size. So straightforward to set up. The image is crisp and clear and the sound is brilliant. With built in Alexa it's very good value for £259. I recommend tho no idea how long lasting it will be. Here's hoping.
B**R
So far so good.
I really like this TV. Replaced my 10 year old LG 55 inch HD TV so I would have been very annoyed if there wasn't a noticeable increase in image quality. No need to worry, this TV blows my ancient LG tv out of the window. The picture is bright, clear and amazing quality, especially when watching UHD channels or streams. I couldn't afford an Oled, but if I could, I'd definitely pick one of those over this. The picture just isn't up to par with OLED. We do have an OLED in the house and the picture on that TV is really out of this world, but for the price difference, this TV was a no brainer. I have seen some people saying that this gives OLED quality, but let's be real, it doesn't. That isn't to say that this TV isn't brilliant. The sound is absolutely fine and I haven't even bothered to connect my sound bar up, because there isn't a need to. Tip: mess around with the picture and sound settings and you will end up with an absolute beast of a TV, considering the low price. It was packaged really well, with clips on the box to release the bottom part of the packaging, so no need to rip open the box at all. This is ideal if you needed to return it for any reason. Its been a while since I purchased a TV, so I'm not sure if this is standard nowadays, but I thought it was a really nice touch. The interface seems OK and there is no lag, however, it would not connect to my WiFi so I ended up using an ethernet cable. After an hour or so of use, I tried the WiFi again, and it worked. Not sure what was wrong with it originally. I went for a 65inch version and couldn't be happier with what I got for the price. With the cost of living prices rising, if you're on a budget, I highly recomend this TV to give you as close to OLED quality that you can get, but for a £1000 saving.
J**S
Great tv
Love it great picture easy set up
T**I
Hisense 50E77KQTUK: A Fantastic Budget-Friendly QLED TV
I recently purchased the Hisense 50E77KQTUK, and I am blown away by the value it offers for the price. The 50-inch QLED display delivers vibrant colors and sharp details, making movies and shows a joy to watch. While it may not be the brightest TV on the market, the picture quality is excellent for everyday viewing. One of the standout features of this TV is its impressive sound quality. The built-in speakers are surprisingly powerful and provide clear audio without the need for an external soundbar. The smart TV interface is intuitive and easy to navigate, with quick access to popular streaming apps like Netflix, Disney+, and YouTube. The TV also comes with Freeview Play, giving you access to catch-up services and live TV channels. Gamers will appreciate the TV's Game Mode, which reduces input lag and enhances the gaming experience. The 60Hz refresh rate and VRR support also ensure smooth gameplay. While the TV's design is fairly basic, it's sleek and unobtrusive. The thin bezels help maximize the screen real estate, and the TV sits nicely on a stand or can be wall-mounted. Overall, the Hisense 50E77KQTUK is an excellent choice for anyone seeking a budget-friendly QLED TV with impressive picture and sound quality. It's perfect for everyday viewing, gaming, and streaming, and it offers incredible value for the price.
U**U
Very good TV lasted only 2 years
Easy to set up, everything works as expected, nice quality picture even without fiddling with the settings, sound is good. The only thing I find not so nice is the sockets are way into the centre of the back of the TV, I have wall mounted the TV and have to squeeze in my arm and blindly plug in the hdmi or usb, I asked my wife to do it as she has thinner hands and arms. Edit: The 43" version cannot play Dolby Vision MKV files via the USB, I have a DV mkv file and it played with normal colours in my 55" Hisense, when I use the file on this 43" the colours are all wrong. The box and title are all lies !!! Reverting my 5 stars to 1 !! EDIT 2 years on, new firmware installed, remote to turn on TV doesn't work, have to use the on/off button on TV, then decide to do a factory reset to see if this will cure it, during reset screen stuck a second screen, pulled power off and put on again, went straight into the stuck screen, then the screen developed coloured patterns and stay stuck and dead. These Hisense people just do not know how to do a firmware upgrade, I have now bought an LG and will not consider ever buying a Hisense, they should change their name LOWsense cos it is utterly rubbish.
A**I
Great overall quality, special gaming mode on point
This is a great size TV for medium sized living room and is a huge upgrade if you haven’t experienced QLEd or Oled quality before. I highly recommend it for gaming such as PS5, it automatically sync with the console turn on/off. Picture quality is flawless and can’t seem to notice anything off. I have got the 60Hz and I don’t need more for the games I am using. Packaging came in fast and handy to my door step, no cracked screen, and I have managed to install it myself nice and easy. The remote control is very responsive and easy to use. The TV overall operating system is smooth and fast with no weird lags like other TCL TV’s I have used. The value for money is great if you compared to other high end brands, and is better than TCL in my opinion.
Trustpilot
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