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🐾 Snuggle smarter, soothe faster — the ultimate puppy calm companion!
The Snuggle Puppy Heartbeat Toy for medium breeds (25-70 lbs) combines patented heartbeat technology with a disposable heat pack to create a comforting, littermate-like presence. Designed to ease anxiety during crate training, travel, and bedtime, this plush toy is machine washable and trusted by over a million dog owners and professionals. Batteries and heat pack included for immediate calming relief.














| ASIN | B0722XGRMB |
| Additional Features | Stuffed |
| Age Range Description | All Life Stages |
| Best Sellers Rank | #494 in Pet Supplies ( See Top 100 in Pet Supplies ) #1 in Plush Toys for Dogs |
| Brand Name | Snuggle Puppie |
| Breed Recommendation | Medium |
| Color | Biscuit |
| Customer Reviews | 4.5 out of 5 stars 66,929 Reviews |
| Dog Breed Size | Medium |
| Global Trade Identification Number | 00656402701122 |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Biscuit |
| Indoor Outdoor Usage | Indoor, Outdoor |
| Item Dimensions L x W x H | 12"L x 6.5"W x 5"H |
| Item Shape | Round |
| Item Type Name | Anxiety Behavioral Aid |
| Item Weight | 12 ounces |
| Manufacturer | SNUGO - pallet ordering |
| Manufacturer Part Number | SP112 |
| Material Type | Polyester |
| Model Name | Snuggle Puppy Biscuit |
| Model Number | SP112 |
| Pattern | Solid |
| Pet Toy Type | Plush |
| Pet Type | Dog |
| Product Style | Original |
| Recommended Uses For Product | Anxiety Relief |
| Scent Name | Unscented |
| Size | 1 Count (Pack of 1) |
| Subject Character | Puppy |
| Target Species | Dog |
| Theme | Animals |
| UPC | 656402701122 |
| Unit Count | 1 Count |
| Warranty Description | No Warranty Applicable |
| Water Resistance Level | Water Resistant |
B**A
Got us through the first night
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them.
B**U
I think this saved me!
I love this Snuggle Puppy and cannot recommend it enough. My 8 week old lab puppy was doing very well in crate at night and willing would go in and out for meals, etc. But shut the door for a nap and he began the hysterics. And he did not stop which meant all day I had to have eyes on as he would sleep in area I had created in kitchen, outside of crate, for him to get use to living here (so needed watching) or listen to him cry and bark. I truly thought I was going to lose my mind and wanted to sob in the corner and functioning was impossible I was so tired. I was confident it was not the crate (tested my theory with creating slightly larger “playpen” like area and as soon as in there alone crying started). I kept researching what to do and nothing was helping and then I found a couple comments about this item. I figured it would be the best $40 I ever spent or the worst. It is the BEST! First time I put it in crate with my puppy he did not let out a single cry or bark and slept for 1.5 hours. It has continued to work each time and even helps him fall back asleep or stay more quietly playing in crate for a bit. Still exhausted but feel like we might make it. Thank you Snuggle Puppy!!
A**E
Best crate training comfort toy!
This just arrived today and it is working wonders!! Our new baby absolutely loves it and wasted no time snuggling up to it. The heart beat is comforting and I will recommend to anyone getting a new little one
G**Y
Must have!
my puppy loved it! she won’t go to sleep without it and it help with crate training so much! especially when they are used to sleeping with their siblings to all of a sudden having to sleep alone. It helps!
H**E
Good quality, price and fast shipping
What a relief this puppy has been. Princess Fiona is sleep all through the night (until the cat bugs her). Before I got it I was up and down all night. I have it on the mode so when she moves it comes on. Personally, I recommand this product for new puppies. She's so cute when she cuddles it.
D**R
Must have for a new puppy!
We have had this snuggle puppy for three months now. It was a must have for our new pup! We had it prior to getting him. He became very attached to it the first few weeks we had him. Puppy would drag it out of his crate to snuggle during the day. (As pictured) Our pup is almost 6 months old now and still carries it out to his bed and snuggles it. We used the setting where the heartbeat turned on with any movement. The battery finally died after 3 straight months of use. This item, in addition to a blanket with his litter mates scent helped ease his transition into our home. He is a chewer, yet does not mess with this toy. He still enjoys it! In addition to helping with anxiety and attachment, the item is easily washed and dried in a mesh bag. It still looks like new!
A**E
Was skeptical, now I love!
I was honestly skeptical that this would work, but it really really did. For us the heating packs are most useful so we ended up ordering more of them, but our puppy loves the heartbeat as well. The size is a tad big for our pup but I think it honestly makes it even better for him. It’s super soft and the Velcro bit is great quality as well. Very thankful to this product for our full night sleeps!!
T**.
PUP MOMS PLEASE READ!!!!!!!!!!! (REAL RAW REVIEW)
I give this product an 3/5 stars this is my most UPDATED 2024 VERSION I got my new puppy June 14th she’s a maltipoo and I ordered this 2 days before she arrived but it came overnight so I would say I got this June 13th is when it arrived and I bought this because my mom was telling me how puppies will cry and cry through the night so I went on Amazon searching for something and I found this read all the reviews everybody loved this so I said why not buy this and see what the hype is so her first night home was HECTIC this is a REAL RAW REVIEW !! I put the heating pad and the little heartbeat inside of this stuffed animal and it didn’t help her at all she whined and cried through the night keeping me up FOR HOURS keep in mind this is the very first night home I even tried to switch the heartbeat around in the stuffed animal and eventually I ended up having to take the heartbeat out and place it on the cage it worked for a short period of time until she started crying and crying again I don’t know if this was because I waited to turn it on until nighttime I don’t know what it was but the first night was horrible and this thing didn’t do in hopes what I thought it would do so today is now June 17th the day I’m writing this review and puppy mamas it will mark 3 days of her being with me Saturday and Sunday she slept through the night no noise i did have the heartbeat on but I leave it on the outside and not inside I leave it on top of the stuffie and I’ve noticed her starting to cuddle up with the stuffie I just feel like I shouldn’t have to leave the heartbeat on the outside of the stuffie and I’m also crate training her in the process so she’s learning when she cries I won’t be taking her out until I wake up but so far so good only issue is me not being able to keep the heart inside the stuffie it’s very annoying and because she’s so teenie tiny she barely has teeth and is teething and it gets on the side where she is potty training but I give it 3 stars because I’ve seen her cuddle up with it like I said I don’t know if this is due to her actually liking the stuffie or her realizing she won’t get out the crate until morning time so she sleeps next to it for comfort but I am grateful that we have been able to sleep through the night peacefully on her second and third night with us that’s what I’m most grateful for because she’s her coat color is white and the stuffie is white they do blend in together 😂which is hard to tell if she’s in the cage when I wake up even though I know she is I would’ve gotten closer but I didn’t want to wake her my puppy was 7 weeks when I picked her up she just turned 8 weeks yesterday. Again puppy mommies I’m not sure if this is something you introduce to them when they first get home and not waiting until nighttime but I’ve started turning the heartbeat on 2 hours before her bedtime or 1 hour and a half and I’ve noticed changes helping to stay quiet through the night and again as I’ve said I wake up and she’s sleep next to it in the cage . This also NEVER came with an QR CODE to “get a free toy” like the other reviews were saying .. mine never came with one so that’s a lie .
M**O
Magnífico
Magnífico muñeco. No me lo creía hasta que lo ví. Mi perro está loco con él. Es el único muñeco que no ha roto.
L**G
Great for settling in pups
My puppy loves this - 5 nights in and he's settling in well and hasn't been crying at night.
T**R
Sehr gut
Sehr robust! Und unser Hund liebt es! Schläft jede nacht damit ein und am wichtigsten er schläft auch durch! Sehr gut!
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
D**G
Funciona muy bien!
Cumple su propósito perfecto! Desde el primer día lo tiene. Jugaron con el peluche sus papás y hermanitas y en casa ya lo tiene para dormir. Aún después de 5 días duerme con el, lo olfatea y lame de vez en cuando. Lo recomiendo. No lloró en la noches. Adjunto foto de su primera siesta en casa el día que la trajimos la metió debajo del sofá
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2 weeks ago
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