Organic Macara Black, Hypoallergenic & Vegan, 9g (Pack of 1)

POPPY AUSTIN knows what she’s doing !I purchased this in February last year. I can honestly say it is the very best mascara I have ever used.I’d pay a lot more than a tenner. It applies SO well, lengthens without being stringy, Looks good day and night and even in summer. Though I don’t use mascara very often and it is a relatively small container (great size for your bag) but it’s lasted more than a year. I usually take it off quite quickly but not always after an outing so not sure about it being lasting that way but it has remained unclumpy on the brush and my lashes, easy to apply and is definitely gentle. (I have sensitive eyes.) Though I am fair and it is a very solid black, it looks great and not too intense. VERY IMPRESSED. Thinking about it I need to order another…

I was keen to find an organic/natural mascara - I spent ages researching and comparing brands. I ended up deciding this was the best option for me and I am so pleased with the results.- Mascara apply smoothly without clumps- I applied to upper and lower lashes and both look gorgeous- Enhanced the length of my eyelashes- Survived a run in this intense heat without any smudging or running due to sweat/heat- Feels lovely on my eyelashes, I can’t see any thick strands like you sometimes get from synthetic mascaras.- Lifts my complexion and maintains the natural feel.Overall I am super super pleased with this product. I have dark ginger hair and my mum has blonde hair, we have both tried this mascara and felt the same results. It’s now going to be a staple in my makeup bag and all the better it’s natural, organic and nasty-ingredient free!

Great mascara! One of the best I've used in a long time. It doesn't clump on the lashes and gives great definition. It doesn't smudge either. Coverage could be better but I just apply a few layers and it's just as well :) None of that frustrating goopy clumpy business that other mascaras have.

I’ve been using this mascara every day for the last three months and I’m really happy with it. It doesn’t clump, applies nicely and has lasted really well, so I think it’s good value for money. I specifically wanted something with cleaner ingredients than the mascaras I usually buy, and this has been a great find. Would definitely buy again.

I always look for vegan and natural mascaras, and this one has impressively high score. The first time I applied it, I was impressed. Panoramic effect, well separated lashes, intense black. I was so happy about it! The problem came at night, when I removed it. On my lashes it's a rock, it just doesn't melt. I tried with water, then micellar water, then olive oil (second ingredient in the list). Nothing could work! And I lost an incredible amount of lashes while trying to remove it. If your lashes are robust and strong, then this product does the job. But with my lashes it was just a nightmare and I never used it again. All in all, amazing effect, but so hard to remove that I won't use it again.

I have used possibly hundreds of mascaras in my life, from low end to very expensive brands. In recent years I have purchased Organic/Natural No Cruelty to Animals type brands. The one I have been using over the past few years is now nearing the £30 price mark, so I decided to try a lower priced mascara, that still fulfilled all the criteria for a mascara that I wanted.I decided on a whim to purchase the Poppy Austin brand Mascara, as I have read hundreds of good reviews. From the first time I tried it, I love it. It is truly amazing, and is such a good price too.It makes my lashes look so much longer and thicker, plus coats them in a good coverage, that can easily be built up, and which most importantly for me, stays put and is truly waterproof. This was put to the test whilst out in torrential rain last week. I was expecting the mascara to have run, even slightly, but there was no smudging or run at all. Yet it is easy to remove with a gentle eye make up remover!My green eyes look so much more 'open' and 'prettier', plus makes the green in them more intense. As a woman of 50 something, my looks are disappearing rapidly, which makes me down at times, so to have a product that makes one of my features look less bland, this helps so much. It just gives me a little boost.I absolutely love this mascara and I can highly recommend it.Please Poppy Austin don't stop making this!!!

I first bought this mascara in a rush, no time, no plan, just me in a panic muttering, “Please don’t smudge, please be vegan (it does clearly state this), please not cost the earth.” And lo and behold, Poppy Austin entered my life like a lash-loving fairy godmother in a cruelty-free lab coat.I was sceptical. “Waterproof?” I thought. “Sure you are, love.” But this stuff means it, sort of. I’ve cried at weddings, onions, and one particularly emotional episode of The Repair Shop, and my lashes remained upright and almost unbothered, like stoic little soldiers in perfect formation.It doesn’t clump, it doesn’t flake, and it somehow manages to make me look awake even on days when I’ve had about three hours’ sleep, thank-you menopause, and a diet consisting solely of beige crunchy snacks. It’s moisturising too, not sure how, but my eyelashes feel pampered. I imagine them reclining on tiny spa beds between applications.Edited to add — five years later!Yes, FIVE. YEARS. This mascara and I are now basically married. I’ve got it on Subscribe & Save, like a weird but loyal relationship. A fresh tube lands on my doorstep every month, and I greet it like an old friend.Still vegan. Still waterproof. Still refuses to budge until I take a Simple wipe to it like a woman scrubbing graffiti off a train. It’s the perfect balance of commitment and challenge.If they ever discontinue this, I’ll stage a protest outside Poppy Austin HQ with streaky mascara tears, and it’ll still look flawless.💧 Waterproof? Yes.🐰 Vegan? Of course.❤️ Emotionally dependable? Better than a Hollywood face-lift.Five stars. Long may she reign!

This is the worst mascara I've ever had. It's as if there's hardly anything in the tube, it takes ages to get a decent coverage, I've given one star because it doesn't smudge

Love this mascara. I was looking for a clean mascara to use since I'm going clean with everything I use on my skin. I read some reviews and decided to give it a try. I absolutely recommend it. My lashes look amazing—long and voluminous. It's great for my sensitive eyes and looks great all day. See the difference on the pictures.

This is a really nice mascara - at 70 yrs old I cant wear black, thick mascaras so finding one that is brown and just gives a light covering is perfect for me.

Love this product. It's easy to apply without irritating as others do for me. It is also easy to be removed. It's consistency doesn't smudge after it drys quickly and you can apply several coats to get a thicker Columbus look like some of the other brands out there. Love the brush as it helps separate my lashes while applying mascara. Overall great product. Even during hot summer months.

Ho le palpebre cadenti e tutti i rimmel, dico tutti, mi colando ma questo è veramente unico. Dopo anni ho trovato finalmente il mio rimmel che non lo cambierei con nessun altro perché mi rimane tutto il giorno ( lavoro in una piscina all’aperto con tanto sole e sudore) senza occhi di panda. Per chi cerca un rimmel che fa tipo “ ciglie finte “ non lo raccomando perché rimane molto naturale ma è veramente ottimo per ciglie nerissime ed è allungante e curativo, in più le ciglie rimangano morbidissime. Ho visto delle recensioni che costa tanto per la quantità ma non è vero perché basta veramente pochissimo, lo uso ormai da due mesi ed è ancora come appena comprato. Lo raccomando a tutte le donne che come a me hanno, per caso dell’età, le palpebre cadenti.

Easy to apply and it doesn't clump like other mascara. I've had no problem using it or had ny reactions. Very pleased with the product and it came quickly in the post!