Extracted by hand from the fresh kernels of the Argan fruit tree, FormidableTM London's Argan oils are a natural, effective solution for virtually every beauty woe. From skin moisturizer to split-end smoother, there's a reason generations of Moroccans have been calling it "liquid gold." Ideal for men and women with every type of skin, as well as those with conditions such as acne or rosacea, argan oil, has countless anti-aging and skin-repairing capabilities. FormidableTM London's Moroccan Argan oils offer head-to-toe hydration and restoration. Lightweight and non-greasy, every drop melts into the skin instantly (without clogging pores), leaving skin radiant and protected from the elements. With high levels of antioxidants, Argan oil neutralizes free radicals before they do the damage that leads to visible aging and skin cancer. Argan oil also has an exceptional concentration of essential fatty acids that help the skin maintain its natural moisture levels by reinforcing the skin's barrier. Not only does this fortified skin barrier keep moisture in, it helps keep irritants out as well. The result: Happy, healthy skin. Why is the Argan oil expensive? It takes 70kg of the Argan fruit to have 20 kg of the cores then only to extract 1kg of pure Argan oil. The Argan fruit grows organically in the desert in Morocco, but only in certain parts. Namely Sous valley in the south of Morocco. Collecting the Argan fruit and splitting the core is a hard manual process. The extraction process must avoid any chemicals to preserve the organic nature of the product.
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