Billion Dollar SmilePurple Toothpaste for Teeth Whitening 75ml - Purple Corrector Peroxide Free Teeth Whitening Toothpaste, Tooth Polish, Daily Use

Having used it continuously for a week, I’ve definitely noticed an improvement on my teeth (stains removed!!!).I also love that the taste isn’t too strongly minty. Overall great product and would order again!

The media could not be loaded. so far good toothpaste.can't confirm or deny any of the promises as it is just too early to be judgemental.taste-wise, it has a mild mint flavor and the color is pale purple.a little expensive considering how little is known about the effectiveness of this product.this is a good-looking product though too.

Fabulous buy and all family using it now ....

I’ve used a number of similar products, and the Billion Dollar Smile whitening toothpaste stands out by far. The results were quick and lasting. Would definitely purchase again.

The best thing about this toothpaste is the taste - it really is a very mild minty flavour which is a welcome change from the overly strong mint of most toothpastes these days. It seems to lift the whiteness of your teeth somewhat but nothing miraculous. I’m also a little suspicious of the abrasive quality of this toothpaste and how this would affect the tooth enamel if used in the longer term. However I use it a couple of times a week and it’s a pleasant toothpaste which does leave your teeth feeling clean and looking shiny, so a good product in that respect. I probably wouldn’t use it everyday.

I find the branding and aesthetic of this product is visually appealing, but I'm not convinced it's going to be of much benefit to be honest. I've been using it twice a day for 2 and a half minutes at a time and whilst I've seen no results, the tube does state that 'consistent use' is necessary. In other words, this is one of those products that you may or may not see benefits from depending on how long you stick it out for.So far as taste and consistency goes, it's quite a strange one. Most toothpastes are minty fresh, but this is one of the mildest tasting toothpastes I've ever come across. It doesn't leave me feeling minty or fresh at all, which isn't a particularly nice feeling to be honest - if there's one thing we all tend to expect from toothpaste, it's to be left feeling clean and fresh. The taste is also a bit odd (again, very mild) but not unpleasant.As for the purple colour correcting aspect, as soon as you start to brush, the paste itself instantly turns white just like any other toothpaste does, so with that said, I'm not really sure how the colour correcting properties are supposed to work when the purple colouring doesn't last. Just seems a bit odd to me.Overall, I'm unconvinced. Nice branding and I can't knock the visual quality, but the too mild taste, lack of minty freshness and dubious colour correcting properties leave me doubtful.

I am happy with this unique purple toothpaste which I have been using for a week, twice a day, with my electrical toothbrush. I spend 2 minutes,each time as per the instruction of my toothbrush.I drink lots of coffee so there is always a dark shade between my teeth. I am satisfied with the results and the stains are lighter, which I find promising and will continue.Besides, it feels minty fresh and lathers very well.I don't find it expensive as I have tried other, more expensive brands, but less effective.

A ten quid tube of toothpaste is not financially sustainable for me, so I wouldn't buy again. Performance is on a par with similar products.