













💫 Define your curls, own your day with unstoppable shine and hold!
Marc Anthony's Strictly Curls Define & Hold Flex Gel is an 8 oz styling powerhouse designed for medium to coarse curly hair. It delivers a long-lasting, strong yet flexible hold with added shine and zero flaking, powered by a moisturizing shea butter formula that reduces frizz and locks in moisture. Ideal for maintaining defined, bouncy curls or sleek styles, this sulfate- and paraben-free gel supports healthy, touchable curls all day long.









| ASIN | B0CJCNR1J2 |
| Best Sellers Rank | #2,492 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Hair Styling Gels |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,869) |
| Item model number | SC19 |
| Manufacturer | Marc Anthony |
| Product Dimensions | 8.05 x 1.9 x 1.9 inches; 9.88 ounces |
| UPC | 621732003970 |
D**S
Works great!!👍
This product works great in my hair! Very good price for this stuff. The smell is pretty good. A little sticky at first, but leaves curled beautiful and moisturized when dry!
D**I
Perfect Support Without the Stiffness!
I’ve tried countless styling gels over the years, but Marc Anthony's Define & Hold Flex Hair Styling Gel – Strictly Curls is by far one of the best I've ever used. It delivers the perfect balance of hold and flexibility, leaving my curls defined and bouncy without that dreaded crunchy or stiff feeling. One of the things I appreciate most is how lightweight and non-greasy the formula is. It glides through damp hair effortlessly and provides long-lasting hold — my curls stay in place all day, even in the Florida humidity, without falling flat or getting frizzy. Another major win? It locks in moisture. My hair feels hydrated, soft, and healthy every time I use it. Unlike other gels that seem to dry my hair out over time, this one actually helps retain moisture, keeping my curls touchable and shiny. It plays well with leave-ins and curl creams too, enhancing the effects without any flaking or buildup. When it’s time to wash it out, the gel rinses clean with no hassle. There's no residue left behind, and my hair feels refreshed and ready to go for the next style. I love that it doesn’t leave any gunky film, making it easy to maintain a healthy wash cycle. Best of all, it’s incredibly affordable for the quality you get. You don’t have to spend a fortune for salon-like results. For defined, soft, moisturized curls with lasting hold, this is a wonderful product and a true staple in my curl care routine. If you're looking for a gel that supports your curls without suffocating them, this is it. Highly recommend!
A**Y
Best gel for curly hair
This gel is great does not leave your hair crunchy or greasy looking . It is so soft to the touch .
K**D
Defines curls beautifully without crunch — just a little heavy for finer hair
As someone with naturally curly hair that leans more on the dry and frizzy side, I’ve tried just about every curl gel, cream, and mousse on the market. What I love most about this Hair Flex Gel is that it strikes that hard-to-find balance between definition and softness — and it delivers on exactly what it promises. The first thing I noticed when using it was the texture. It’s not sticky or goopy like a lot of gels, and it spreads through the hair super easily. I apply it to damp, freshly washed hair, and rake it through with my fingers before scrunching. The results are immediate — my curls clump together beautifully, and they look so much more defined even before drying. Once dry, the curls are soft, bouncy, and absolutely no crunch. That alone is a huge win for me. So many gels claim to be “soft hold” but still leave that stiff cast that you have to scrunch out. This one gives hold without the stiffness, which I think makes it especially great for people who want a more natural look and feel. It also adds noticeable moisture and shine to my curls, and I find that my hair looks healthier and less frizzy when I use this regularly. The curl definition lasts a couple of days, too, which is huge if you don’t wash your hair daily. I can refresh with a bit of water or a light leave-in spray and the curls bounce right back. The only reason I gave this 4 stars instead of 5 is that it can feel a bit heavy, especially if you have finer or low-density curls. On days when I accidentally use a little too much, my hair feels weighed down and loses some volume at the roots. I’ve learned to use a very small amount — less is definitely more with this product. If you’re someone who likes volume and light movement, you’ll need to apply with a light hand or combine it with a lightweight mousse or volumizer at the root. That said, the product doesn’t cause any buildup, flaking, or weird residue — another big plus! It washes out easily and hasn’t irritated my scalp at all. All in all, this gel is a fantastic option for curlies looking for a soft, moisturizing, and defining product without the dreaded crunch. It’s perfect for wash-and-go styles, and while it may be a bit rich for some hair types, it’s definitely worth trying — especially if you’re tired of stiff, drying gels that leave your hair feeling like straw
J**Y
Very good. Works as advertised.
I got the mousse, spray and this gel by Marc Anthony and used a different one each day to see how it changed my hair. I like this gel quite a bit. It gives nice hold, no crunch, no frizz, but it doesn't add body and fullness. So if you are looking for the latter, I would recommend you order the spray version. That adds a shocking amount of fullness.
D**R
A little crispy.
I decided to change up my regularly used curly hair styling creme. Chose this product bc I got a sample in my mail order sub. It didn't seem the same. It left my hair curly, but didn't control the frizz as well. And dried crispy to the touch. Definite draw backs.
A**S
Yes.
I don’t play when it comes to this company. Obviously works great and smells great. It leaves my curls soft but also intact so I don’t have to really worry about it looking so frizzy. But remember it also depends on your hair type and routine. I have 4A hair so I’m glad it works as well as it does.
M**H
A life saver!
I really like this product for touch ups. After wetting my hair and applying the gel , the waves and curls are plentiful using the diffuser. Today was my 7th day of touch ups...don't judge - crazy week...and it looked great especially after starting with dry shampoo at the roots and the gell 4 inches down. Awesome product!!!!
C**E
Excelente, una fijación para los rizos que te dura perfecto 2-3 días.
D**D
Good
H**E
A gel with good curl hold. I reactivate it the next morning and get lovely curls again.
R**Y
Love mixing this with their curl cream when hair is still wet and letting air dry
M**A
Nice
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1 week ago
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