When you bring a newborn home from the hospital, the Luca is the shirt you put on. It is a jersey t-shirt made of 100% soft cotton. It has a relaxed neck and an extra soft brushed jersey insert over the shoulder. It has a twill loop for burp rag and toy attachment. The Luca is made in the USA. A LIFESTYLE BRAND FOR DADS IS BORN While my wife was pregnant, I was eager to prepare for fatherhood but found that almost nothing spoke to me as a dad. The books, the advice columns, the gear, the clothing -- most of it didn’t focus on fathers with any seriousness. It was as if my strong emotions -- all the joy, all the love, the worry -- weren’t valid or respected. When my son was a newborn I was lucky to have parental leave from my job to be his primary caretaker. It was simultaneously the most rewarding moment of my life and the toughest. Conversations with my friends who were new dads and research I conducted confirmed that I wasn’t alone. Dads are more active and loving as ever in childcare. But, feeling ignored and undervalued, 84% of millennial dads wish parenting related companies better understood their needs. That’s when Father Figure, a lifestyle brand to support and inspire dads, was born. -- Andrew Bentley, Founder, CEO
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