ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan. The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn't stop raving about how "glowing" and "professional " my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it's fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.

I decided to try the ICONIC LONDON Underglow Blurring Primer after seeing a glowing recommendation from @SheaWhitney—thank you, Shea, for the great find! Don’t forget to click on the coupon before checking out to save a little extra! The box arrived opened, which was a bit concerning, but the product itself didn’t appear to be used, so I gave it a try. The primer has a subtle scent—nothing overwhelming, just a slight scent. I’m not a big makeup person, so I appreciate products that offer light coverage and are easy to use. This primer delivered just that. I tried it on its own, and it gave my skin a radiant, dewy look while gently blurring imperfections. When I added a touch of powder over it, I noticed that my sun spots looked slightly less visible, but my skin still looked fresh and glowing. It’s only been a few uses, but so far, I’m really enjoying this primer. It’s vegan, cruelty-free, and works well for a natural, everyday glow. If you're looking for a primer that gives a soft-focus effect without feeling heavy, I’d definitely recommend giving this one a shot. Check it out at amazon.com/shop/sheawhitney for more of her faves!

not a very good product. overpriced, and the product peels after 20 minutes of wear. it also has a weird coppery smell, it separates from it’s base so the pigment sits at the bottom of the container, and the dropper broke after using it twice. it’s not natural at all— it made me look kinda peanut-buttery. i’ve noticed break-outs on my cheeks after i use it as well (i cleanse with micellar water and i only bought it a week ago, so i know it’s not a me problem).

I am always on the hunt for great primer. This is a luxury item and seems to be fairly great. I was able to procure a small sample once, and chose to purchase the full size after trying it and seeing all the ads for it. I have combination skin, and this product does not cause dryness or oiliness. It is very lightweight and thin. I can’t even tell I’ve got something on my face. It is not sticky and offers light coverage. It provides a silky soft feeling and is definitely easy to apply and smooth. No clogged pores either! Upon using this, I found that it creates a nice, soft underglow. It has a subtle shimmer that gives you more of that dewy, hydrated appearance, opposite of a matte primer. I noticed that it helped eliminate a lot of redness in my face, as well as helping to reduce my large pores and wrinkles. I guess those things all come with age, because I used to have great skin. In order for me to achieve that blurred, glowy look, I actually had to apply this product twice. Thankfully, it comes with a dropper so you do not waste product applying too much. After the first application, my skin didn’t really look any different, and there was no particular blurring effect anywhere on my face. Even so, it was still so lightweight. I also noticed that it didn’t really make too much of a difference in keeping my makeup longer, but it can be worn with or without makeup over top anyway. This primer doesn’t absorb immediately into skin. However, you are supposed to apply primer after your skincare routine letting that all dry completely first, and then you should wait approximately 10 minutes to apply makeup after using this or any primer to maintain the benefits of a primer. Another issue I noticed is that the product leaks through the dropper if it is not positioned upright every time. I also wish there were a couple shades to choose from. This one is very light but still doable. For $30, I feel that this could have a better formula as I had to apply it twice and still got the same results as more inexpensive primers, but I will absolutely use this Iconic London primer.