Instant Age Rewind Eraser Foundation with SPF 20 and Moisturizing ProVitamin B5, 118, 1 Count

This is a great concealer that I use daily. The top twists and product is dispensed through the sponge at the top. With every twist the mechanism from the bottom spirals up delivering your product. It goes on smoothly and covers well. I like this product better than the one sold by Maybelline in the slim container. Using every day, it usually lasts me around four months. Great value for the money and I like this over many other expensive brands bought before. I exclusively order this from Amazon as I have not been able to find it in my region in stores. I order the color 110 which is perfect for my very pale, fair skin. Covers acne scars and other skin blemishes well. I usually wait for it to dry for a minute and then add my foundation. It provides good coverage without being too thick or heavy. It also has SPF 20 which is perfect for laying with foundation for fair skin.

This is the most amazing cover up. I have used it for several years. It hides veins, discoloration, blemishes, and any other skin issues you want to cover up. It goes on really smoothly, blends well, and it takes very little so it goes a long way. The hardest part is ascertaining the correct shade but, once you do that, you will love this product. I even heard a makeup expert on a radio show talking about it and saying it was his number one choice. I like the applicator, too. Very easy to use.

Maybelline Instant Age Rewind is my favorite. I use this makeup religiously. It is my go-to cover up. Every time I wear it I get compliments. And by every time it means every time I have makeup on. It has a smooth Glide and it's very easy to put on. The coverage is exceptional. It's a great value for the money. It has its own sponge so you're not getting your hands dirty. What I do is I turn it so some of the Foundation comes through the sponge and apply it to my face and then I use the sponge to even it out more. It works really great and the coverage is amazing. It lasts all day long without having to worry about touch-ups. The color that I use matches perfectly. I have women always asking me what I use for foundation. It's not thick and looks natural.

I really wanted to give the Maybelline Instant Age Rewind Eraser Foundation five stars—it has so much going for it! The color match was spot-on, the formula blends beautifully, and the sponge applicator makes it super easy to apply (once you get it going). A little truly goes a long way, and the coverage is just right—not too heavy, not too sheer. That said, I did run into some issues with the container. It took quite a bit of twisting to get the product to dispense initially, and toward the end, a noticeable amount was left behind and couldn’t be accessed. It felt like a bit of a waste, which was disappointing given how well the product performs otherwise. If the container were redesigned for better functionality, this would absolutely be a five-star favorite. Still, the foundation itself is fantastic, and I’ll likely repurchase—just hoping for a packaging upgrade in the future!

I Love this item, I have paid a fair price, Excellent Quality and It is exactly I request.

This is the best concealer! I need to even out my skin, which has some redness and dark patches from years of sun (I guess).. It's inexpensive, another huge plus, but not the reason I keep returning to it after wasting hundreds of dollars on fancy brands, sold to me in stores by brand representatives. I have many fine lines, and don't want expensive injections that, IMHO, make me look ridiculous. Nothing sillier than a perfectly smooth unmoving forehead. This product looks natural, color matches perfectly, and blends discolored areas without looking like latex paint. Highly recommend for older people who don't like the look of makeup. The bottle is small, but the sponge applicator uses very little product and spreads nicely. SPF 30 is about right to block burn during my daily routine. I want to give Maybelleine marketing props for not renaming colors, so I can't buy again with confidence. Somehow a drugstore/supermarket product beats everything else when you just want to improve your appearance without a clown face. Not trying to disparage young people who like to use their faces as art palettes. That was fun for me when I was young. Now I would look like a clown. Age Rewind is a perfect product for me.

It has great coverage, but at age 47 this doesn't rewind age or erase wrinkles in any way that I hoped for. It has good texture and was easy to match to my skin color and tone by looking at the palette on the page. It didn't go on thick, so I could still see my age show through! Idk what I really expected other than by the name — erasing signs of aging, such as covering up fine lines or wrinkles. I got this in a search for blur coverage of acne scars, although I don't have acne scars per se. I just want that kind of coverage! I do have some scars, such as a fine line from stitches from a dog bite on my face, which really isn't too noticeable but still causes some wrinkles as I get older to develop around the site that never existed before! And some other scars from an infection I had once. I really hate that these would show up later in life! So I did have hopes to find something to help hide these along with my forehead lines and the puppet mouth lines that I am developing. I didnt see this product improve any of these areas too much, not even with the use of blur primer underneath. I'm not too experienced with makeup, so I want it to be easy and simple. This product is promoted as something that would do it all. I do have a 3-in-1 concealer type product that is a bit thicker than this that works to hide better, and it is much cheaper. So I use them together to get the effects I want if I have to use face makeup. I really don't like using heavy makeup at all, so I am still on the look out for good products. The best way to hide these lines seems to be using high quality retinol and plumping hydration creams that contains peptides that reverse signs of aging as well. I guess this product may work if you're in your early 30s and worried about that first wrinkle! But once you're my age and seen a few, it gets harder to believe that this truly is "age rewind" level all by itself. It is more of a support tool.

I’m 55 years old and I’ve used this foundation for a few years now. It feels like you’re not wearing makeup but it gives great coverage and blends very well! I don’t feel like it settles in fine lines, etc. I hope they never discontinue this!

Seems to be helping slightly with the brown marks above my lip.

Perfeito! Minha pele é branca e fina, então o produto aderi sem marcar.

Yes, exactly what was shown and described.

Good product would recommend

Excellent product