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💼 Elevate your grooming game with the ultimate matte hold for the modern gent.
Gents of London Carbon Clay is a premium 75g hair styling clay designed for men seeking medium hold with a natural matte finish. Formulated with kaolin clay and beeswax, it delivers texture, volume, and flexible control without stiffness or shine. The water-based formula ensures easy washout with no build-up, all housed in a responsibly produced aluminum jar inspired by traditional London barbershop craftsmanship.









| ASIN | B079M2QCW4 |
| Benefits | Medium hold with effortless control, Natural matte finish with zero shine, Defined texture and separation, Flexible, reworkable styling, Clean washout, no build-up, Touchably soft, never stiff, Lightweight feel for everyday wear, Crafted for refined, modern grooming |
| Best Sellers Rank | 10,383 in Beauty ( See Top 100 in Beauty ) 6 in Hair Styling Clays |
| Brand Name | GENTS OF LONDON |
| Customer Reviews | 4.4 out of 5 stars 581 Reviews |
| Hair Type | All |
| Hair type | All |
| Item Form | Clay |
| Item Volume | 75 Millilitres |
| Item form | Clay |
| Liquid Volume | 2.6 Fluid Ounces |
| Liquid volume | 2.6 Fluid Ounces |
| Manufacturer | GENTS OF LONDON |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product benefits | Medium hold with effortless control, Natural matte finish with zero shine, Defined texture and separation, Flexible, reworkable styling, Clean washout, no build-up, Touchably soft, never stiff, Lightweight feel for everyday wear, Crafted for refined, modern grooming Product benefits Medium hold with effortless control, Natural matte finish with zero shine, Defined texture and separation, Flexible, reworkable styling, Clean washout, no build-up, Touchably soft, never stiff, Lightweight feel for everyday wear, Crafted for refined, modern grooming See more |
| Scent | masculine |
| Scent Name | masculine |
| Unit Count | 75.0 gram |
B**O
Good product
Really like using this product and smells nice. Easy to use and lasts a while. Make sure you rub it into your hands well before applying.
R**J
My favourite hair clay
I love this. It smells nice and works amazing in my hair. I style my hair to the side, it gives it a beautiful Matt finish. The medium hold is perfect, let’s my hair keep a bit of a bounce. Doesn’t make it hard/sticky which can ruin the look with a stronger paste. Overall probably my favourite hair product right now, feels amazing!
B**R
Solid Cream-Clay Hair Product That Performs Well Overall
Used for a month or so. Solid cream-clay style product. I review hair products as part of my job, so can compare to 400+ hair products I've used before. Overall this is a really decent product, not perfectly to my taste, but will be a general crowd pleaser. Pros- + Hold is quite high + Definite matte finish + Smooth to apply + Smells great + Consistent performance, leaving hair looking natural Cons- - Sometimes have to reapply, product dissipates quickly when applying - Some clays do offer even stronger holds
S**M
Excellent Product
Gents of London Carbon Clay Matt Medium Hold Professional Hair Styling Wax (85g) I have been using this for a couple of months now and have to say I use this exclusively now. I have been using American Crew Fibre for many years, and and American Crew styling paste here and there. I like this product better than both now. Unlike a number of other products on the market, this does actually give a nice matt finish, the finish is not not sticky and does not feel heavy. I feel it goes on dry hair better than damp, but it works on both. The hold is medium so there is movement in the hair and you are able to move your hands through it, but each time you do it removes some product and it stays in place less. It is a soft wax but it feels like a clay when its on the hair. My hair is about 2 inches long, and i think this is one of the reasons it works for me. I think i will be buying more products from this company!!
B**L
Good product but dries the scalp
Good product but dries the scalp
K**H
Don't look anywhere else!
I'm not one to leave reviews but this is a game changer. I've very particular with my hair & after using many gel, wax & pomade products over the years, this clay is the best I've ever used. Long lasting hold, non greasy, smells great & gives my hair a perfect look time after time!
L**S
Brilliant
SO...38yr old guy who hasn't put anything on his hair in...23 years? Needed a change, just had a haircut and wanted something to help me from getting flat hair and feel up. I walked into a minefield of products and reviews...i'd heard of gels and waxes and was thinking "what the hells a pomade?! Whats a salt spray for?! Agh! Too much choice". I just wanted something i could scruff my hair up with and maybe remould it later if i mess it up (at work). This is the first item i chose; it sounded good, i like that its animal friendly in production etc. I've tried it 5 minutes ago (i'll find out how it holds at work later) obviously im super happy with it as im writing the review :-) it smells great, love it. Was worried i put too much on my hands but it dissapeared in the hair (phew!). Highly recommended. Give it a try. I spent £10, it was worth it.
C**M
Hair clay..
I'm a 60 year old man thankfully with a full head of hair so far. This clay is what I use after every wash it is a soft texture and matt finish no stickiness I touch 3 fingers gently into the product then pull it through the ends of drying hair not down at root where product can leave hair greasy and it gives me the slight spikey hold hat I like I then brush through with a vent brush and I'm done. Great product tad expensive but in my view worth it.
C**I
top
top
N**.
un produit sans odeur
Gents of London Carbon Clay Cire professionnelle à base de carbone à fixation moyenne. Il vient dans un pot de 85g. Il n'a pratiquement pas d'odeur. Ma femme l'a aimé surtout pour le prix qu'il a. Il dit que la fixation est moyenne et est parfaite pour définir n'importe quelle zone ou pointe. Le pot est compact et beau. Le produit est blanc et vous n'avez pas besoin d'en faire beaucoup pour obtenir une bonne finition. Il est parfait pour donner une touche différente aux cheveux courts. Fortement recommandé, surtout si vous souhaitez donner une touche différente et durable à votre coiffure.
A**L
Buen efecto mate
Después de años usando la Forming Cream de American Crew, decidí probar algo mate. Buena textura, fácil de aplicar, no forma grumos. Buen efecto mate. Y lo más destacado, el olor.
H**S
Brilliant product
Carbon Clay a great product, like the texture and the smell, totally recommended ⭐️⭐️⭐️⭐️⭐️
J**U
Mega super Duft und tolles Clay und sehr gute Verarbeitung
Das Produkt ist echt mit Abstand für mich der Hammer. Es ist deutlich günstiger, als Aveda grooming clay. Es lässt sich toll verarbeiten und ist wirklich "matt". Es riecht meeeeeeeeega und durftet den ganzen Tag!!! Für 10,-€ immer gerne wieder und endlich, Danke Gott, eine Alternative zu Aveda, welches fast 30,-€ kostet. Top, nur zu empfehlen!!!
Trustpilot
1 month ago
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