PROVOKE Touch of Silver Go Icy Shampoo 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Brassy Tones, Enriched with Keratin

I used the shampoo and conditioner and did exactly as it said. Leave each on for 5 minutes My hair is much brighter and the brassiness has gone. It’s smells ok kind of fresh and my hair feels okay. I will probably uses every other wash - great price for these 2 so I didn’t expect much and I was really impressed 👍🏼

Fantastic purchase makes my hair go lighter! Now it can be used on blondes to get rid of a yellow tinge or on grays like me this blends my salt n pepper look lovely! Really good product at a fantastic price it’s consistency is not overly thick but not runny either, not leakage

Works well with blonde hair

Love love this product! After washing and conditioning it definitely does brighten the colour and makes it look blonder.

At last! A purple shampoo that does what it says, leaving hair lighter and creamier with no brassiness, and more importantly doesn't leave your hair with a purple or blue tinge.

I didn’t notice much difference in my mostly dark gray and white hair, and it leaves a strange feeling in my hair.

Very rich feeling shampoo, good value,as you only need an amount the size of 50p! Makes a luxurious lather,which brightens any 'brassiness' on blond highlights! It also lifts grey by brightening away the ' flat dullness'!

Brilliant . Gets rid of the yellow.

Great love it

This works amazing if you’re trying to achieve a platinum look😊

Fantastic shampoo. My hair was squeaky clean after one wash. Haven’t noticed if it is lighter after one wash.