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✨ Elevate your curls, empower your day! 🌿
V&Co. Curly Pop Curl Defining Shampoo is a 12 fl oz sulfate and paraben-free formula designed specifically for all curl types. Enriched with peptides, amino acids, and jojoba oil, it deeply hydrates, controls frizz, and strengthens hair to enhance curl definition and elasticity. Vegan, cruelty-free, and eco-conscious, this shampoo supports healthy, bouncy curls while being gentle on color-treated hair.




















| ASIN | B0D361SMXN |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #11,825 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #632 in Hair Shampoo |
| Brand | V&CO |
| Brand Name | V&CO |
| Collection Name | Curly Pop |
| Customer Reviews | 4.5 out of 5 stars 705 Reviews |
| Global Trade Identification Number | 00860008924728 |
| Hair Type | Curly |
| Item Dimensions | 2.5 x 2.5 x 8.75 inches |
| Item Form | Liquid |
| Item Weight | 12 ounces |
| Liquid Volume | 12 fluid ounces |
| Manufacturer | V&Co |
| Manufacturer Part Number | 1 |
| Material Type Free | Sulfate Free |
| Model Number | 1 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals, Vegan |
| Product Benefits | Anti-Frizz, Curl Enhancing, Dye Free, Moisturizing, Paraben Free |
| Recommended Uses For Product | Moisturizing, Anti-Frizz, Curl Enhancing |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Color | All Hair Colors |
| UPC | 860008924728 |
| Unit Count | 12 Fluid Ounces |
F**S
Curls slightly less frizzy and ULTRA soft
Wanted to leave this review once I finished the bottle but I gotta say my hair loves this conditioner. I’ve been looking for a good condition for my hair for a while. Since my tips are so dry and brittle, this helped in moisture. I’m actually gonna buy another cause I like the smell and the thick consistency of the conditioner. My hair is a a little less frizzy, it’s so soft, smells amazing. I added my before (red shirt) and after (black shirt) picture.
A**R
This is protein packed as advertised
I am blown away by the amount of people that do not know what protein is supposed to do in a hair product. Protein strengthens hair. You need to know what kind of hair you have: thin, coarse, etc to know if your hair NEEDS protein or not. If your hair type does not need protein then a product with a high amount of protein--like this shampoo and conditioner--will make your hair a dry, tangled, straw like mess. Do an internet search and see what your hair type needs before knocking a perfectly good product just because you did not know you should not be using a product with this high a protein content on your particular hair type. It's a lot of trial and error to see what particular proteins works well for each person anyway. I am glad to see a drugstore brand venture into this territory dominated by brands like Curlsmith etc, which while excellent products and variety, are very pricey.
L**L
Affordable hair products that work
This is my first time using this shampoo and conditioner and I absolutely LOVE IT. First the price is spot on. It smells delicious. It moisturizes my curly hair and leaves it feeling soft and smelling like fresh fruit. My curls are not weighed down with this shampoo and conditioner. They are soft, springy and bouncy. My curls are more defined and I have a lot of additional volume. I love these products. I recommend you try them if you want fantastic, beautiful curls. ❤️❤️❤️❤️❤️
T**R
Conditioner
I’ve been using this conditioner for a few months and I like to switch every now and again but these have been good to hold moisture in my curls. It does not have a big smell but does smell good which I appreciate. I thought it was a good price for a cult hair product as well
G**A
Bien
Muy bueno
R**D
No frizz
Works perfect! Really helping with preventing frizz
A**Y
Good standard wash day curly hair conditioner.
I have fine curly hair and I quite like this conditioner. It’s not too heavy for my hair and my hair feels adequately nourished/moisturized after using it (I don’t have super dry or damaged hair though). I also enjoy that it doesn’t have a super strong smell. Pretty mild, smells kind of similar to baby Lotion.
K**S
Love it!
I’m 53 and never believed when people said they saw a difference after one use until now. My hair was so dry and frizzy you couldn’t tell I had curls. Now it’s so soft I can run my fingers through my hair, my curls are full and beautiful for the first time in years! And best of all my scalp isn’t itchy anymore.
Trustpilot
1 week ago
3 weeks ago