BFF Mascara - Volumizing, Lifting & Lengthening Mascara - Buildable Black Mascara with a Twisted, Nylon Fiber Brush - Cruelty Free Eye Makeup - Purple Prose (.24 fl oz)

Really love this color, you can tell when you’re wearing it that it’s a nice bright blue. Doesn’t smudge or flake and I definitely would buy it again. I’ve also purchased the teal color, which I wasn’t sure I was going to like, I was looking for something on the green side, but this is really perfect. Somewhere in between waterproof and not, it can come off with soap and water, but you have to do a little scrubbing, so I usually use a make up remover first. It makes my skinny thin lashes really stand out and look long, and does not irritate my eyes, unless I leave it on overnight.

I've bought several times; get lots of conpliments

leaving my literal first-ever amazon review to warn y'all against this!!!! i got compliments from two separate people, specifically on the color (which i admittedly love), when i wore it out for the first time. i felt compelled to tell them both how genuinely awful this formula is. it is simultaneously SO sticky and gooey, to the point i could barely get even coverage on the brush, yet also THEE driest, clumpiest, and flakiest mascara i've ever used. it took 974 passes to coat a single lash, and it's impossible to get any color payoff whatsoever without the product flaking all over the place. i've purchased many colourpop products in the past and have loved almost all of them, but this one was so bad it's 100% going to make me pause before i purchase from them again. i hope for their sake i simply received a faulty product, because otherwise they won't last much longer as an even remotely reputable company. it was genuinely the quality of 90s-era play makeup for little kids.

Love! Colorful and makes my lashes look amazing. Purple is my fave but red is a close second.

Comparable to lime crime blue mascara that they no longer make. Not as good as a formula, a little dry for my liking, but the color is stellar! I love blue mascara that's vibrant. This mascara from colourpop defintely doesn't disappoint.

Well, it is red, but it's barely there and very thin. Photo is after multiple 'coats'. It didn't glide at all and went on super chunky/powdery. When I opened the tube a chunk of product fell out. It doesn't sit evenly on the applicator and was not easy to put on. It also smells really weird - like plastic/factory. Will be returning this product. I don't recommend.

The color is great on this, but the formula falls a little flat. If you wear this for more than a few hours it begins to flake/get in your eyes. It also burns if it gets in your eyes when removing. For just a few hours, I think this product is nice, but I tend to not reach for it when I know i’ll be out and about all day. It is cute though! In the pic provided the lighting isn’t the best but it does appear very bright blue when you are in direct light. I also have pretty blonde eyelashes, so it makes it pop more.

I got this on a whim. I have blue/green hazel eyes. I get SO MANY compliments on this every time I wear it!