Built Bar, Puff Protein Bars, Salted Caramel Puff, 17g Protein Snacks, On-The-Go Bars, Only 140 Calories, 6g Sugar, Collagen, Gluten Free, 12 Count

Alright, listen up, people. I don’t know what kind of wizardry is going on with these BUILT Puffs Protein Bars Peanut Butter Puff, but I think I’ve just eaten the future. These things are like the unicorn of protein bars—impossibly good and probably shouldn’t even exist. I’m just sitting here, nibbling on one, and my brain is like, “Hey, are you sure this is a *protein* bar? Because this tastes like I just bit into a soft, fluffy peanut butter cloud made by angels in a gourmet kitchen.”Let me set the scene for you: You open the wrapper, expecting the usual protein bar experience—dry, cardboard-y, “Did I just eat a sock?” But nooooo, not with these. You take that first bite, and your taste buds are like, “Is this... is this illegal? Am I about to get arrested for enjoying food this much?” The peanut butter flavor hits you like a warm hug from a long-lost friend who also happens to be an expert in gourmet snacks.It’s soft. It’s light. It’s airy. It’s like a marshmallow and a peanut butter cup had a love child, and they were like, “Let’s throw in some protein for good measure, so it’s *healthy*, right?” And you’re like, “Wait, healthy? No way.” But then you check the label, and somehow, some way, it’s got 20 grams of protein. You feel like you just outsmarted the system. Like, “I’m eating a *dessert*, but I’m also getting swole. Who knew this was possible?”Now, let’s talk texture. This thing doesn’t leave you chewing for 5 years like those other protein bars that are basically like chewing through packing peanuts. Nope. This one’s smooth, fluffy, and *not* like eating rubbery glue. It’s the protein bar of my dreams, which, if you’d told me that a year ago, I would’ve laughed in your face. I’ve never loved a snack this much, but here we are, in a world where a peanut butter protein bar is changing my life.Five stars, hands down. This is a game-changer. If you haven’t tried it, what are you doing with your life? Get one, take a bite, and then sit there contemplating all your life choices because you’ve just tasted pure *joy* in a bar form. I’m basically a fitness model now, thanks to these things.

I've been wanting to try this forever. I never see the BUILT Puff bar options in store. I really didnt want to buy a case, but recently I decided to splurge. Glad I did! I already want more, and I hope they have more flavors actually available soon. Many are unavailable :(I wanted to try them because I love chocolate covered marshmallow. I really prefer it when the marshmallow is firm and kinda chewy rather than soft. I joke that I like stale marshmallow. But man, when I get those egg cartons at Easter time that are filled with chocolate covered egg shape marshmallows, there is always a couple of "tough" ones in the bunch, and THAT is what I like. Same goes for other holiday offerings of this ilk.So I bit into this and was in heaven. It has that firm, dense chew, that tough marshmallow texture that I yearn for. If these were extra soft, I wouldnt be as impressed.This is very much actual marshmallow, and I am surprised that more "protein" bars dont utilize it. Gelatin has protein. I have made my own marshmallows before, so I may get back to that. For best utilized protein in form of collagen, we want hydrolyzed, but hydrolyzed doesnt "gel", hence we want non-hydrolyzed collagen, or "gelatin". This uses both, so both of both worlds. Also whey protein, but manages to not have a whey protein taste.The outer chocolate is ok. It isnt delicious, more of a vessel for carrying the marshmallow. Very basic "chocolate".Definitely more of a candy vibe. Never would think this was a protein bar,Very pricy though. These are small bars, maybe 4-5 bites max. I dont rate on price though--we can all see price, have different budgets, needs, preferences, and for me.. desires. lol. I just really wanted to try it, and now that I know that it is what I want texture wise, I will likely buy more. Hope to see a sale, coupon, or subscribe and save offer soon.BTW, the option I bought is coconut, and it has a light coconut flavor. I also tried these upon delivery, which was a very cold day. Not sure if the marshmallow gets softer (hope not), but if it does, then I know to enjoy these direct from fridge.

My new favorite flavor! I love the Built puff bars. They remind me of the chocolate covered marshmallow bunnies at Easter or marshmallow Santa at Christmas! I like mine cold so I chill them in the fridge before eating. There is no proteiny taste that is so off putting like there is with a lot of protein bars. These are just a sweet treat!

Strawberry built puff bars are delicious. They are soft and has the right amount of strawberry and chocolate. It is a good source of getting some extra protein which we all need and to help with a little sweet treat that is pretty good for you. I would highly recommend

I have recently discovered the Built Puff bars. They are so good. They don't taste like a protein bar. The ooey gooey marshmallow inside is what makes the protein bars different. I have tried a few different flavors and this one is pretty good. It is salty and pretty sweet but still tasty! They are a little expensive but so worth the taste!

These are hands-down the best-tasting protein bars I’ve had. The brownie batter flavor is rich without being too sweet, and the texture is soft and satisfying. Feels more like a treat than a protein bar—and that’s saying something. Definitely a new favorite.

Wow these are amazing. All of the puff bars I’ve tried are fantastic ( minus the coconut, that’s my least favorite), but the salted caramel is out of this world good. I love that the calorie count is low and I love that no artificial sweeteners are used. I am a customer for life.

these were pretty good. a little saltier and less caramel flavor than i expected but still tasty. the macros are spot on which is nice compared to other bars.