COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting

This Colorcharm cream developer works well for activating hair color. It has a creamy consistency that mixes easily and evenly with color, with no clumps or streaks. It applies smoothly and stays where you put it without dripping. The color developed well and the results looked even and rich. The bottle is a good size, so it lasts through multiple applications. I'd recommend it to anyone who colors their hair at home, and I'd buy it again.

I use this Wella Color Charm 20 Volume Cream Developer with my permanent hair color, and it has worked very well for me. I mix it with my color, apply it to my hair, and usually leave it on for about 30 minutes. The consistency is easy to work with and mixes smoothly with the color without becoming overly runny or messy. One thing I especially appreciate is that I haven’t experienced any burning or strong unpleasant odor while using it. The smell is actually fairly mild compared with some hair-color products I have used in the past, which makes the whole coloring process much more comfortable. I use 20 volume specifically for my regular permanent color and gray coverage, and I’ve been very happy with the results. My color develops evenly and gives me the coverage I’m looking for. The 32-ounce bottle is also a nice size because I can get multiple uses out of it instead of buying a small bottle every time I color my hair. Very dependable developer, easy to mix, comfortable to use, and one I would purchase again. Five stars.

I’ve used the Wella ColorCharm Cream Developer multiple times, and it’s definitely a go-to for at-home hair coloring. The creamy consistency makes a huge difference—it mixes easily with color and applies smoothly without dripping or making a mess. What stands out most is how reliable it is. It helps the color process evenly, giving consistent, vibrant results without patchiness. The 20 volume option is perfect for standard lift and gray coverage, and it works really well with Wella ColorCharm products. I also like that it feels a bit more conditioning compared to some liquid developers. It doesn’t leave my hair feeling overly dry after processing, which is a big plus when coloring at home. Another bonus is how beginner-friendly it is—whether you’re using a bottle or a bowl and brush, it’s easy to work with and doesn’t feel intimidating. Overall, this is a dependable, salon-quality developer that delivers consistent results every time. If you’re coloring your hair at home and want something easy, effective, and affordable, this is definitely a 5-star staple.

Its great value and big, seems original gonna try it and update u guys

Easy to use cream formula eliminates the drip. It works well with the color charm colors I use. It mixes up nice and thick with the color. Great price too.

strong oder but great results so it is worth it

This time I used ColorCharm Cream Hair Developer with the ColorCharm lightening bleach to lift my dyed dark brown hair to move me towards a balayage coloring. This is honestly my ride-or-die product for all things hair color-lightening, toning, full color, gray coverage, you name it. I stick with the 20 because it comes in a large 32oz and I can use it for everything without re-ordering each color process. Simplifies the process. This round I paired it with the ColorCharm lightening bleach to lift my dyed dark brown hair as I work my way toward a balayage look. Mixed up smoothly into a nice paste and it activated the bleach exactly the way it should to get that lift going. I’ll tone it next using the same 20 developer. Texture was easy to control, didn't feel harsh on my hair while processing, probably because it's vegan. If you're doing your own color work at home and want one developer that can do it all, this is it 💛

Great for doing touch up’s at home!

وصلني المنتج كل القارورة مكبوبة ومعدومة

worked super well in my hair, lifted well with 50 minutes in

Buen producto

La botella viene muy maltratada y descolorida. No parece que fuera producto original.

Will definitely be purchasing again!