DK Essential Managers: Communicate Clearly

Lack of effective communications differentiates the most least successful organizations and managers from successful ones more than anything else. It doesn't matter how good your ideas and effort are if no one else is able to coordinate with you!Handling this important a subject in these few, small pages is a very daunting task! I'm glad that I was not asked to author this volume. I admire Mr. Heller's courage very much in taking this on.Mr. Heller has packed far more into this book than I would have thought possible. As a result, the book becomes a great check list for thinking through a communications task before you start. Whether you are about to meet with a prospect, hold a staff meeting, write a proposal, or handle a reporter's question, this book has valuable material for you. Because it covers so much territory, it will be especially valuable to CEOs of small companies. Brand-new managers will find this volume can help them avoid terrible mistakes.The advice touches on all of the better sources of information about communication that I am aware of, whether it be framing your body language, how to generate and benefit from public relations, use neuro-linguistic programming, or write a concise one-page letter.I would particularly like to praise the effective use of photographs and examples in the book. These pictures are worth more than the proverbial thousand words each to make the advice practical, specific, and memorable.If I were grading this book solely on its breadth and for being up-to-date on the subject, it would clearly be about a 6 star book or so.But I did discern some weaknesses that caused me to grade the book down somewhat.First, the most important lesson I have found about communication is to ask the person or people you are communicating with to you tell you or write to you what they have read or heard just as soon as you have made the initial communication. Then, you can keep repeating this checking until the information has gotten through. Elements of this approach show up here and there in the book, but not nearly strongly enough. If you only did this, you might not be an elegant communicator . . . but you would communicate clearly.Second, the next most important lesson I have learned is that messages don't begin to be absorbed and internalized until after the 30th repetition. And the more frequently and consistently repeated, the better absorbed and understood is the message. The book doesn't say enough about repetition, and how to pursue it.Third, the other important point is to have very few things to communicate about. Set up information flows so that people can ask and answer their own questions to achieve their own objectives (see E-Business Intelligence). Keep everything else to 3 ideas or less.Beyond those points, in most of these subjects a manager will need more depth. The book would have been enormously more valuable if the best book in each of 10 or so major areas had been referenced for those who want more. That would have taken less than half a page in total, and more than doubled the value of the book. Clearly, a lot of these ideas came from reading other peoples' work, and citations were noticeably missing. That's poor communication in my view, by failing to give credit due to others.After you have begun to benefit from this fine summary handbook, I suggest that you try to identify patterns of when your communications are working well and when they are not. Then, be sure you vary what you are doing until your effectiveness improves in both types of situations. Remember, the burden is on you to get the message across . . . as well as to be sure you receive the messages aimed for you.Treat communications as precious and worthy gifts to give . . . and receive!