Wilton Gel Food Coloring, Highly Concentrated Gel-Based Icing Color for Frosting, Fondant, Batter & Dough, Vibrant & Blendable Cake Decorating Dye, 1 oz., Violet

I used this green gel icing color for frosting, and the result was exactly what I hoped for. The pigment is strong, so only a tiny amount was needed to achieve a bold and vibrant green. It mixes into buttercream smoothly without changing the texture, and there was no streaking or separation while piping. The color stays rich even after the frosting sets, which makes the finished cake look polished and professional. Compared to liquid food coloring, this gel has much better control and intensity, making it easy to build up the exact shade you want. Reliable, vivid, and easy to work with. Great for holiday baking or any cake that needs a clean, strong green color.

I absolutely love the Wilton gel food color in purple! It delivers a deep, vibrant color with just a tiny amount — perfect for icing, macarons, and fondant. Unlike liquid dyes, it doesn’t water down the consistency, which is a huge plus when decorating. The purple shade is exactly what I was looking for — bold, true to color, and easy to adjust for lighter or darker tones. It mixes evenly without streaks, and a little really goes a long way. If you're decorating cakes or cookies and want professional-looking results, this is a must-have in your toolkit. Highly recommended!

Love Wilton food coloring for decorating. No clumps & color beautiful.

Great value for money. Beautiful color and so easy to use! Stores great and isn’t messy!

Exceptional value. Had an issue on first use with cap cracking when sealing, very weak plastic. Can imagine it exploding if dropped. Luckily found heavier one that fit...thus preventing a potential dyesaster.

Good stuff no flavor a holy Grail

I thought the color was peach but its copper my fault but i do like the copper love wilton products

I was finally able to get the red on my buttercream that I wanted for Valentine's Day. It took quite a bit, maybe 1/4 ounce for 2 cups of buttercream. I did pre-tint the frosting with a couple drops of pink gel coloring. I then used the microwave method where I microwaved for 10 seconds at a time, stirring between each microwave, until it got to this red color. Yes that will partially melt your buttercream, but just stick it back in the fridge for a few minutes and it will be fine (my rose is a little droopy here because I got impatient). There is no taste at all, unlike Americolor or Wilton's other reds. Very happy!

Die Farben sind super schön und sehr intensiv

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Gives a great colour will buy again

The flavour was excellent in the sense if it didn’t taste of anything! The colour stayed strong through baking which is why I purchased this product. Would recommend.

fantastic food coloring. use it all the time. great service for my order