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🌟 Glow smarter, not harder — your skin’s new BFF is here!
Anua Rice Enzyme Brightening Cleansing Powder is a multi-functional Korean skincare essential that combines rice enzyme and alpha-arbutin to brighten and exfoliate, while ceramides and glycerin hydrate and protect. Its gentle, non-comedogenic formula suits all skin types, delivering a smooth, radiant finish without irritation. Perfect for daily cleansing or as a quick brightening mask, it’s a cult-favorite for achieving fresh, glowing skin with minimal effort.



































| ASIN | B0D59WLP96 |
| Active Ingredients | Zea mays corn starch, kaolin ci 77004 |
| Age Range Description | Youth, Adult |
| Age range (description) | Youth, Adult |
| Benefits | Exfoliating, Makeup Removal |
| Best Sellers Rank | 6,886 in Beauty ( See Top 100 in Beauty ) 70 in Face Treatments & Masks |
| Brand | ANUA |
| Brand Name | ANUA |
| Colour | Beige |
| Country Of Origin | Korea, Republic of |
| Customer Reviews | 4.5 out of 5 stars 3,382 Reviews |
| Global Trade Identification Number | 08809640736148 |
| Item Dimensions | 47 x 47 x 105 millimetres |
| Item Form | Powder |
| Item Highlight | Exfoliating Powder-to-Foam Cleanser, Smooth Texture & Clarity, Hydrating & Gentle Formula, Korean Skincare |
| Item Weight | 40 Grams |
| Item dimensions L x W x H | 47 x 47 x 105 millimetres |
| Item weight | 40 Grams |
| Manufacturer | ANUA INC. |
| Manufacturer Part Number | 8809640735462 |
| Material Type Free | Paraben Free |
| Model Name | acne_clearing_wash |
| Model Number | UX-3UCH-XFPE |
| Net Content Weight | 40 Grams |
| Number of Items | 1 |
| Package Quantity | 1 |
| Recommended Uses For Product | Face |
| Scent | Rice |
| Scent Name | Rice |
| Skin Cleaning Agent Use | Facial Cleanser |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Special Features | Safe Ingredient |
| Special Ingredients | Zea mays corn starch, kaolin ci 77004 |
| Target Use Body Part | Body, Face, Skin |
| Unit Count | 40.0 gram |
C**Y
Gentle Yet Effective Exfoliator for Sensitive, Mature Skin At A Great Price Point
**“Fantastic product! As someone with sensitive, mature skin that’s prone to dryness and redness, I’m always cautious about exfoliators—but this one has been a great addition to my routine. It feels very gentle yet effective, leaving my skin smoother and brighter without that tight, over-dry feeling. I also love how easily it lathers and rinses away, making it quick and simple to use. My skin looks fresher and more polished after each use. It’s become a reliable staple for me when I want a soft, refined finish without irritation. Amazing results at less than half the price of a almost indistinguishable product from a well known and very well loved luxury brand.
S**I
Gentle and Glowing results ✨
Leaves my skin soft, smooth, and fresh without drying it out. Very gentle on sensitive skin and gives a nice bright glow after washing. A little goes a long way — definitely recommend!
B**�
Only need very small amount of rice powder
I really like this rice powder,how it cleanses my face skin and neck,and how soft it makes my skin feel,without being too harsh and irritating,love it.
S**S
Glorious
I absolutley love this product so easy to use and a little goes a long way, no skin irritation, i dont really notice any fragrance to the product but it does smell okay not chemically, i dont find it moisturizing but its not drying either. It only takes a little bit to get a really good lather
M**A
Really good
It’s a very good exfoliator! The only minus for me is its stretchy texture when combined with water
S**Y
Cleaning powder
Worth of money, it is very effective, even good for sensitive skin, very foaming texture,
A**Y
Wow
I’ve been converted to Anua skincare after seeing a recommendation on social media. I have absolutely loved everything I’ve tried. This product reminds me of another I have used previously by dermalogica. The quality feels as good as the other brand and it’s much better value for money. It’s very easy to use and my skin feels fresh, clean and bright after using this. I haven’t had any discomfort (combination/more oily).
N**.
Not for my skin
I can see how this would be a good product for many people. I actually love how it cleans and is brightening, but with the milky toner, it did leave me with breakouts. On its own, also left me with spots the next day.
H**.
Great powder
I’ve been using the ANUA Rice Enzyme Brightening Cleansing Powder for a few weeks now, and it has quickly become one of my favorite skincare products. The powder turns into a soft, creamy foam when mixed with water, and it feels incredibly gentle on my skin — no harsh scrubbing or tight feeling afterward. What I love most is how smooth and radiant my skin looks after each use. I have dry and sensitive skin, so I’m always careful with exfoliants, but this one doesn’t cause any redness or irritation. Instead, it leaves my skin hydrated, soft, and noticeably brighter over time. Another big plus is that it’s fragrance-free and contains ceramides, so it helps strengthen the skin barrier while gently removing dead skin cells. I also appreciate the travel-friendly packaging — no spills and very lightweight. Tip: I like to leave it on my face for 1–2 minutes as a quick rice mask before rinsing for an extra brightening boost. Highly recommend this if you want a gentle yet effective cleanser that actually improves skin texture and radiance without stripping your skin
P**I
Adoro e lo ricomprerò sicuramente
Questo prodotto è davvero pazzesco 😛 lascia la pelle luminosa e sana
N**I
Good
Really goobut it is strong and you could nt use it daily
E**.
Fantastic cleanser
Best cleanser I have ever used; I've used rice powder-type exfoliants before, so I was expecting a more grainy texture but this one turns into a smooth, gel-like cleanser when you add water. Because of the different texture I thought it wouldn't exfoliate my skin effectively, but my skin look *fabulous*, far better than I was expecting. My skin feels *so* smooth, clean and plump after using the cleansing powder, even my hands feel great after rubbing the product between my palms (I reckon it would be perfect to use on the décolletage too). I will definitely be trying other products from this range as this one has far exceeded my expectations. It's a great price too- a little goes a long way and it does what it claims to do, so this is an A+ product for me.
サ**サ
良い洗顔料です
酵素系洗顔は刺激が強く避けていましたが、夏は肌のザラつきが気になるため、値段も安いしお試しで購入。軽く濡らした泡立てネットに1〜2回粉を振り落とし、少しずつ水を加えながら泡立てたら粘着きのあるモコモコの泡で気持ちよく洗顔できました。普段は合わないと赤くなりますがそれも無く、今のところ毎晩使用していますが、肌のザラつきが軽減されツルっとした感触に変化してきました。私は容器には特に問題はなかったです。入り口に粉が固まるというレビューも見ましたが、そもそも酵素系洗顔は成分の特性上粉状になっているので、湿気のこもる風呂場に置くなどあり得ません。管理をしっかりすれば良い洗顔料だと思います。
Trustpilot
2 weeks ago
4 days ago