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๐ฅ Iron like a boss, store like a pro! ๐ฅ
The Rowenta Focus Excellence Steam Iron combines 1750W of power with a patented Microsteam HD stainless steel soleplate featuring 400+ steam holes for rapid, even steam distribution. Its retractable 8-foot cord and LED display with fabric presets make ironing effortless and precise, while safety features like auto shut-off and anti-drip ensure mess-free, worry-free use. Designed for professionals and style-conscious millennials who demand efficiency and sleek convenience in their daily routine.








| ASIN | B0F1HGT1NK |
| Base Material | Stainless Steel |
| Best Sellers Rank | #2,833 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #3 in Irons |
| Brand | Rowenta |
| Brand Name | Rowenta |
| Color | Red |
| Customer Reviews | 4.4 out of 5 stars 728 Reviews |
| Included Components | Iron |
| Item Dimensions L x W | 12.91"L x 4.96"W |
| Item Type Name | Iron |
| Item Weight | 3.6 pounds |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Model Number | DW5433 |
| Model Year | 2025 |
| Part Number | DW5433 |
| Product Dimensions | 12.91"L x 4.96"W |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics Recommended Uses For Product Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics See more |
| Special Feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function Special Feature Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function See more |
| Special Features | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| Style | Powerful Steam Boost - Retractable Cord |
| UPC | 023108945103 |
| Unit Count | 1 Count |
| Voltage | 120 volts |
| Wattage | 1750 watts |
S**R
Canโt go wrong with Rowenta
Huge fan of Rowenta. I eventually want to get the pro that has the huge water reservoir as this one for the type of long dresses Miron has to constantly be refilled. It has great steam power and love that the cord winds up into the iron. It auto shuts off which is nice when I get sidetracked and walk away. I have not had any leak except when I overfill the water. It is a standard weight of a quality and durable iron.
M**O
Best iron for making easy work of wrinkly clothes
If you havenโt owned a Rowenta iron, then you owe it to yourself to get one. Iโve owned three over the last decade and they almost make ironing enjoyable. My other Rowenta got dropped after 5-6 years and didnโt make it. Which is totally understandable considering it was a 3 foot drop onto concrete. ๐ฒ You certainly wonโt want to use an inferior iron after this one. Somehow, they manage to steam evenly and also have enough weight to press most wrinkles out easily. It has a retractable cord, which makes it easy to stow. Definitely a huge leap above your average iron. Heats up fast too.
P**A
Rowenta is the brand for me!
I had a Rowenta and after several years it finally stopped working. I purchased another brand of iron and that was a mistake. It didn't work very well and had it's own issues. I came back to the Rowenta as I have learned they make a very good product. One feature I really like is I can easily see if I need water in the iron. Also, the cord goes back into the iron without any issue. Does a great job ironing family clothes and I will continue to buy Rowenta.
S**N
Overall a great iron, BUT
I bought this to replace an older Rowenta iron, so I had some expectations. First, it has a retractable cord, which I love. My old one had a retractable cord, so that's a requirement for me. There is no going back. The cord seems lighter duty than my old iron, but I notice that with a lot of newer electronics. I couldn't figure out how to turn it on. Seriously. I figured out that I had to keep turning the dial until the lights came on and line up the setting with the triangle located beneath the dial until the iron turned on. Easier said than done, honestly, because the dial is tucked under the handle. It's a little hard to move, but it's brand new. Maybe it's a little tight. You can't easily see what setting you have chosen, but the LED selection is in front of you, so that's good. My old iron had more clearance and the dial was completely visible. Fortunately I have small hands and fingers. I also plugged in and unplugged the iron vs turning the dial on and off, but apparently you are not supposed to do that. On my old iron, I could adjust how much steam I wanted by moving a selector switch. This iron does not have such a switch. That seems weird to me. So if I'm ironing wool pants, the iron controls the steam and I can add extra bursts if I want to. The actual ironing is beautiful. I had dress pants that I had machine washed and air dried, so they had modest wrinkles. I set to Wool and wrinkles came out very quickly. It seems like it has a large water tank, but also uses water quickly. I don't iron often, so it's not a big deal to me. I will have to remember to empty unused water, per the manual. I never thought about it previously. Overall, love it. It's what I expected. The dial placement is my only complaint.
J**Y
The Best and Only Iron Youโll Ever Buy
I took my time, waited until I had put it through its paces and only then did I decide to write this review. Over the years Iโve owned a lot of irons and none of them have been particularly good. Theyโve all done their job, but thatโs about it. This Rowenta, however is a standout. Itโs on the heavy side definitely but the weight is there for a reason. When you press down on something, you donโt need to use your body to make a crease, or flatten the surface. When you push the steam button, itโs not a little puff steam, itโs a big big cloud of steam like youโd see from a commercial steam press. On top of that, the iron face itself is not fancy no stick surfaces. It doesnโt need that! Itโs designed for real work on the ironing board. It holds heat, does its job, does it properly, and doesnโt let you down at any time in the process. It has a long cord that wonโt run short when you need length. It holds enough water to keep you going through a lot of clothing, and itโs got settings from delicate all the way up through linen. From what Iโve experienced so far each setting is accurate. It even has a silk setting! Iโm two months short of 69 years old and Iโve been ironing my own clothing since I went into the army when I was 18 years old. If youโre looking for an iron that is going to last for years to come, do everything you wanted to do, and never let you down. This is the one you want. And by the way, if youโre curious where Rowanta is made, itโs a German company. Youโre paying for the best iron made. I highly recommend this, I use it every week and they expect to be using this iron to be passed on to my kids! Yesโฆ itโs really that good.
E**N
Good Steam
I gave this iron 5 stars because the iron has auto shut off, retractable cord, so far no leakage while ironing. The iron heats up very quickly, it is a little heavier than most irons but it is great on the various settings and clothing.
C**S
Affordable high quality
Our last iron was a Rowenta. It lasted 12 years. We knew when it was time to replace it, we would be buying another. This one is just as heavy which helps to steam out wrinkles. Ironing doesnโt even seem like a chore due to the ease of use and functionality.
J**G
Excellent iron
The iron is very easy to maneuver, has the weight that I want and a pointed end that works well on pants. There seems to be a dead space to turn it on but that just takes a few extra turns to get the dial to the desired setting. It has the standard safety features and the cost is very reasonable.
L**R
Made in China, NOT in Germany
Made in China. Although I searched Amazon for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.
O**A
Not for use in the UK
Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
C**E
Expensive, I am not convinced it is worth the money.
This is a fairly good iron. I thought it would be heavier, so that it would iron the more difficult sheets etc.
Trustpilot
1 month ago
1 month ago