











💧 Refresh your roots, hydrate your lengths — the ultimate 72H scalp reset!
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a professional-grade clarifying shampoo formulated with Salicylic and Hyaluronic Acids to purify oily roots and hydrate dehydrated lengths for up to 72 hours. This 28 fl oz paraben-free formula removes 100% residue without stripping, leaving hair refreshed, soft, and lightly scented with a sophisticated blend of berries, cherry blossom, vanilla, and sandalwood. Ideal for daily use, it delivers salon-quality care that balances scalp health and hair hydration.









| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #3,351 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #89 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 1,378 Reviews |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Liquid Volume | 28 fluid ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Product Benefits | Moisturizing |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28 Fluid Ounces |
A**R
Love the shampoo. Clean your hair without drying it out.
I used to only purchase salon shampoo and conditioner. But I decided to give this a try and I’m so glad I did because now I’m saving so much money. I have super straight hair that’s fine. I have a lot of it but it’s fine. I wash my hair every single day and I know in this day and age that’s taboo because people say she’ll only wash your hair a couple times a week but I have to wash my hair every day or it gets so oily. The shampoo cleans my hair without stripping it and it smells so good. I have no issues brushing my hair when I get out of the shower after using it either. It doesn’t leave my hair feeling dry or like straw or anything like that. It actually feels really nice. Also, my hair is platinum blonde so for something to not strip my hair make it dry. It’s like super important to me. I’m so mad at myself that I did not purchase this sooner and spent all that money on salon shampoo. I really like the other shampoo in this line too. L’Oréal really killed it with their hair products!!
K**A
Must Buy!
This is the best shampoo I have ever tried! I generally have an oily scalp and usually have to wash my hair more often because of it. I found this shampoo and decided to give it a try. (Keep in mind, I’ve been trying so many different shampoos over the past 2 years and still hadn’t found one I truly loved.) This shampoo has been an absolute game changer! I can actually make it through the day without feeling like my scalp is oily again. It cleans really well without making my hair feel stripped or dehydrated. I’m also sensitive to strong-smelling shampoos and conditioners, so I was hoping this one wouldn’t be overpowering - thankfully, it isn’t. It has such a light, clean, and lovely scent. For reference, I have thick hair that tends to get pretty fluffy. Other shampoos often made my hair feel heavy and weighed down, but this one leaves it feeling soft, refreshed, and lightweight. It lathers nicely and genuinely makes my hair feel rejuvenated again. I would definitely recommend this shampoo to anyone struggling with oily hair or buildup!
K**R
Best oily hair shampoo yet! Not drying out scalp
I’m felt like I’ve tried everything before I found this shampoo. Apple cider vinegar shampoos, dr grout deep clean, dove men’s. None of them are as good as this one. This shampoo significantly improved the appearance of my hair. I used to rotate between three shampoos to try to manage a super greasy scalp without drying out my scalp. I continue to wash everyday with this shampoo, and my hair looks great (not greasy!) even right before my shower. It hasn’t irritated my scalp at all. My hair looks lighter and feels softer. And I like the minimal scent of the shampoo.
M**L
Pump doesn't work
Shampoo seems fine, nice smell but pumper doesn't work. So I dumped out an almost empty shampoo bottle and put in in that one. Not very handy but I didn't want to complain , return or replace. Not the shipper's fault, it was the L'Oreal who made it. So sometimes you just make do and live with it. Is what it is, I have bigger problems to deal with....this was a small one.
P**A
Wow! My scalp can finally breathe
My previous shampoo left my hair feeling weighed down and never gave me that 100% squeaky-clean feeling. After getting a recommendation for this L'Oreal Elvive Hyaluron + Pure shampoo, I decided to try it, and it exceeded all my expectations! First of all, the scent is absolutely amazing - it is slightly fresh but not minty, and it smells like a high-end, expensive salon product. Secondly, the clarifying power is incredible! I noticed a massive difference after the very first wash; it feels like my scalp can finally breathe. It contains salicylic acid, which does a fantastic job of gently exfoliating the scalp, though the hyaluronic acid is probably just a marketing gimmick since it doesn't stay on the hair long enough to deeply hydrate. Thirdly, you get a huge bottle with a super convenient pump dispenser for a wonderful, budget-friendly price. My husband and I both use it daily, and we are both absolutely thrilled with the results. Highly, highly recommend!
A**S
Clarifying✅️ Hydrating ✅️Humidity-proof ✅️ Gentle✅️ Good for sensitive scalps
This shampoo is life giving for fine hair and, I should know, having tried EVERY one. Clarifying ✅️ Without stripping hair! (This is the holy grail) Great value ✅️ Much more economical than many of my other favorite shampoos Attractive packaging ✅️Has a substantial hand feel and the product lathers well Scent✅️A very light scent when shampooing that cannot be smelled/detected after the shower. My hair type: Fine, delicate, whispy hair, prone to oily scalp (daily shampooing), with the ends of my hair prone to brittle, dryness. This shampoo creates a good lather and rinses easily. Previously, I noticed a section of my hair/scalp that was resistant to shampooing. Strange and hard to explain, but at the base of my scalp along my neckline, my hair was not lathering as easily as the rest of my scalp. I bought this shampoo and the first couple times I used it, I repeated the lather twice (full shampoo and rinse out). By the second time, I noticed an improvement in my ability to lather. Pro tip: I lather the entire bottom of my scalp and my hair, similar to how the stylist does at the salon, a slightly over-zealous job of shampooing. I do this about every 4 or 5 washes or more, when needed. An extra bonus, I love the conditoner, although it's harder to go wrong with conditioner than with shampoo, in my experience most conditioners work with my hair type. My alternative fave shampoos: Pureology, verb ghost, biolage volume boost, Kevin murphy L'oreal Paris Elvive is now my foundational shampoo, and I'll sub in the aforementioned to keep my scalp happy.
V**J
Shampoo
I've been using this shampoo for a few weeks, and my hair feels much softer, smoother, and healthier. It cleans my scalp well without drying out my hair, and it smells amazing
J**B
Not working pump
Shampoo is good but the pump is not working
M**R
Très bon produit
Il sent vraiment bon et mes cheveux son aucunement gras. C'est Le premier shampoing ou je suis capable de ne pas me laver les cheveux chaque jours
T**G
Good
Not drying at all good cleansing power
J**P
Great quality! Pleasant smell!
My son uses this and says it the best shampoo that he’s tried for very oily hair.
A**I
Good shampoo, but not perfect
I like this shampoo and it does a good job cleaning my hair and scalp. However, it doesn’t completely get rid of the greasy feeling, especially on my scalp. I’d say it works about 90% of the way. Overall, it’s a good product, but I expected a little better oil control.
M**N
Flakey or oily skin but dandruff shampoo is not working? USE THIS!
Contains Salicylic Acid! This ingredient is known for treating acne and removing excess oil. Swapping to this fixed body acne within a week! IF ZINC DANDRUFF SHAMPOOS ARE NOT WORKING, IT'S PROBABLY DRY SKIN, USE THIS INSTEAD! I don't use the word miracle very often, but this is the only shampoo I will ever be using or recommending from now on purely for this reason. This product is one of the only shampoos with salicylic acid at a reasonable price point, making it an accessible solution for persistent scalp problems. Free from harsh sulfates and no heavy fragrance (light non-perfumy). Oh and if you are a man (especially one with medium to longer hair), don't get scared by the purple bottle. The fragrance is not feminine and it's plenty powerful. HIGHLY recommend.
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