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💥 Unlock stronger, vibrant hair that turns heads every day!
Pureology Strength Cure Shampoo is a 100% vegan, sulphate-free formula designed to gently cleanse and fortify damaged, colour-treated hair. Powered by Astra-Repair technology with Keravis and Astaxanthin, it improves hair flexibility, reduces breakage, and protects colour vibrancy. Infused with a luxurious scent of raspberry, peach, and water flowers, it delivers professional salon-quality care for healthier, stronger, and more vibrant hair.

















| ASIN | B0891843GD |
| Active Ingredients | Amino Acid, Citric Acid, Lactic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Concentrated fortifying shampoo that gently cleanses, reduces breakage, and protects colour vibrancy. |
| Best Sellers Rank | 5,098 in Beauty ( See Top 100 in Beauty ) 246 in Shampoos (Beauty) |
| Brand | PUREOLOGY |
| Brand Name | PUREOLOGY |
| Collection Name | Strength Cure |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 6,641 Reviews |
| Global Trade Identification Number | 00884486436917 |
| Hair Type | All, Color Treated, Damaged |
| Hair type | All, Color Treated, Damaged |
| Item Dimensions | 42 x 64 x 184 millimetres |
| Item Form | Liquid |
| Item Weight | 322 Milligrams |
| Item form | Liquid |
| Liquid Volume | 266 Millilitres |
| Manufacturer | Pureology |
| Manufacturer Part Number | P1861700 |
| Material Type Free | Sulphate Free |
| Model Number | P1861700 |
| Number of Items | 1 |
| Other Special Features of the Product | Cleansing, Strengthening, Sulphate Free, Vegan |
| Package Size Name | Full Size |
| Recommended Uses For Product | Apply to wet hair, lather, and rinse. Follow with Strength Cure Conditioner for best results. |
| Scent | Peach, Raspberry, Water Flowers |
| Scent Name | Peach, Raspberry, Water Flowers |
| Suitable Hair Colour | All Hair Colours |
| UPC | 884486436917 |
| Unit Count | 266.0 millilitre |
J**M
Great quality
Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild.
S**I
Perfect Shampoo
🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well!
C**I
Best shampoo for dry, damaged, frizzy hair.
What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.
A**H
Best sulphate free shampoo by a mile
So happy I’ve found this product - been through so many sulphate free shampoos & conditioners and this is the best by far - definitely worth the price tag. Doesn’t weight down my natural fine thin hair and also makes my extensions feel amazing and keeps them in great condition. I have had multiple compliments on the condition of my hair since using this set plus their 21 benefits spray. Expensive but definitely feel like the products are worth the money! My only con would be that the sweet smell (raspberry and peach I believe) is quite overpowering the first day or so after washing my hair - however this is of course down to personal preference and I’m not a huge fan of sweet smells!
S**E
Probably not best for every day use
I bought this as my hair is fried, dead and thin and gets oily easily At first I was using this every other day and although it was great at first, it made my hair greasier, so Ive started using it once a week and the rest of the week using normal shampoo/conditioner. I suppose it depends on your hair type, but I'd recommend using this weekly rather than daily
A**A
Best shampoo I've ever used (fine oily hair)
This makes my scalp feel so incredibly clean. I put half a teaspoon worth of shampoo in my hand and gently spread it onto both hands and then apply it to my scalp in sections and then massage gently for a few minutes. I always use it twice and focus only on my scalp. The best results come when you really massage it in and take your time. Don't add water to lather, the way it works is it has surfactant which sticks to the oil and the other sticks to water so you need it to be in contact with the oil in your scalp for best result.
S**Y
A little expensive but worth it
I have very oily scalp but try hair. I’m very fussy witth my shampoos. This is one that my salon also uses. It smells lovely and really lathers us which I love as it makes hair feel very clean. Hair looks healthy.
V**N
Fantastic shampoo
Fantastic Shampoo I use both shampoo and conditioner together and I get a fantastic result my hair feels and looks so shiny.
K**A
Favrouite product
My favrouite all time product. I always come back to the Pureology Strength Cure Shampoo and conditioner. It is highly concentrated so you don’t need a lot which means they last for longer.
J**K
My new favourite shampoo
This shampoo is fantastic. I tried it after seeing it recommended by a hair expert on social media and can confirm that it smells great, cleans my scalp really well and doesn’t dry out my hair - my hair is soft and feels stronger since I’ve been using this.
S**I
Favorite clarifying shampoo
i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.
D**O
Capelli più forti e morbidi fin dai primi utilizzi
Pureology Strength Cure Shampoo lascia i capelli puliti, morbidi e visibilmente più forti. Fa una buona schiuma, ha una profumazione gradevole e aiuta a ridurre la sensazione di capelli fragili o danneggiati. Ne basta una piccola quantità per ottenere un ottimo risultato, quindi dura a lungo. Prodotto di qualità che vale l’investimento. Consigliato!
K**.
Love!
I love how soft this makes my hair feel. It makes my hair nice and smooth. Its easy to brush out after the shower. I guess I can't give a good review for color as I do not use it every day. I love the smell too. It last in my hair all day. I dont use it every day as it is a "smaller" bottle and it is expensive.
Trustpilot
1 day ago
1 week ago