IROIRO Premium Natural Semi-Permanent Hair Color 200 Pastel Bubble Gum Pink (4oz)

This is amazing stuff and conditions your hair so well. It’s a little brighter than pastel pink if you’re putting it on really blonde hair. I highly suggest mixing it with white conditioner, or silver. This company also sells an amazing silver to mix with. You can’t go wrong with this. If you don’t like it, it does wash out, however, it takes a while. It really works. Made with coconut oil! I literally make my conditioning mask with white conditioner and sleep in it. My hair is light/medium brown.

This is the best dye. No damage to my hair and no staining the shower. The color takes fast, on my bleached medium honey blonde hair it only took 10 minutes to become is a warm- neutral pink and is sooo vibrant and bright. I may hoard this is case it is discontinued. Also, the smell is nice and sweet, almost like fresh cotton candy. One negative - it fades fast.

I love Iroiro! It's coconut oil based, and smells awesome! I have problems with a lot of scents, but not this one. Plus it doesn't contain the bad red dye. I will always use this brand

One of the first things I noticed when using this hair dye is the consistency, it's thick and almost creamy, it's absolutely perfect for dyeing hair. No runniness, but also not dry enough to cause product waste. I joked with my friends that it looked like pink frosting. It goes on well, stays in the hair without running, and coats the hair evenly if you do it right. I have an over grown pixie, with fine hair, and there was JUST enough to cover my whole head. If you have shoulder length hair, I'd recommend buying two, if it's longer, good luck. Once on, the product slowly gets a little darker as it processes, I thought this was strange for a direct dye. When it's time to rinse, it comes out easy enough. I typically spend anywhere from 15 to 25 minutes trying to get dye out of my hair and the water to run clear (prevents pillow and clothes staining after) but this only took about 10 minutes. Once you're done rinsing it, the color looks about like a pink highlighter. This REALLY was not the color I was going for, I wanted a true pastel bubblegum pink. I had bleached my hair to a 9 in the length and nearly a 10 at the roots. My roots turned out true highlighter pink, but the length looks orange. Because of this, it almost looks like I dyed my hair in broken highlighters instead of hair dye. If you're able to reach nearly white blonde on your full head, you should be able to get an even color. I haven't washed my hair a second time yet, since I dyed it, however I believe it'll wash out somewhat quickly due to it being a pastel dye. This doesn't bother me and is exactly what I expected when purchasing!

It’s a beautiful shade of bubblegum pink. I just wish it stayed longer. I also felt like the consistency was kind of hard to spread and it honestly left my hair kind of dry, my hair is dry generally but I felt like this made it worse, everyone’s hair is different though. I hear that the other pinks from this brand are good, maybe this one just isn’t as good.