Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)

I was taken aback when I saw the packaging (it was just a small brown box). I thought it might have been counterfeit. This morning, I did a taste test and was pleasantly surprised. It was rich and matched the flavor of a packet I still had from the Starbucks store. The price is significantly better. The packets are individually labeled with the expiration date, and don't expire until 12 months from now. Also, in case you are new to these instant packets, they are much better than a jar or can, because they retain their freshness so much longer. (I find the instant loses flavor quickly once the container opened.) Highly recommend!

If you are a fan of dark roast coffee, this instant Italian roast from Starbucks will not disappoint. In one cup of boiling water an individual packet makes a bold cup of morning joe that is smooth and rich. I drink mine black, no sugar. Only a slightly bitter finish. I'm impressed.

I live in a nursing home. Who’s coffee is some bar this Starbucks brand is perfect for instant coffee. It’s dark and sweet.

Great price for best coffee. Very useful on trips where I only need hot water for a great cup.

Starbucks VIA Instant Coffee, Italian Roast, is a game-changer for anyone who loves bold, full-bodied coffee but doesn’t always have time to brew a fresh cup. Here’s what I think after trying it: Flavor: The Italian Roast has a rich, robust taste with a hint of caramelized sweetness and a smoky finish. If you enjoy strong, dark roast coffee, this is right up your alley. It’s one of the best-tasting instant coffees I’ve had—far better than most store brands. Convenience: The individual packets are super easy to use. Just pour one into a cup, add hot water, stir, and you’re good to go! They’re perfect for busy mornings, work, travel, or camping trips. Quality: Made from 100% Arabica beans, the quality is impressive for instant coffee. It tastes pretty close to a fresh-brewed cup, though hardcore coffee purists might notice a slight difference. Packaging: The single-serve packets are convenient and stay fresh, but I wish the outer packaging was a bit more eco-friendly. Price: It’s a little pricier than other instant coffee options, but the flavor and quality make it worth it if you’re looking for something better than the usual. Overall: If you love a strong, flavorful coffee and need something quick and easy, Starbucks VIA Italian Roast is a great choice. Highly recommended for dark roast fans who want premium coffee on the go!