Yes!: 50 Scientifically Proven Ways to Be Persuasive

I loved this book. Entertaining , Insightful and must read for all marketing and sales folks. Wont harm the others though. All you can say for this book is YES!

Content and the format of this book is very interesting. Short chapters, to the point with scientific analysis of causation and effect. Hard to stop reading from beginning to end.

Sure a good read ...but after the 34th secret seems a bit too dragging on the same secrets..but do read well conceptualised

Awsome book!! A must read.

This book was recommended by ET Wealth as one of the must reads, so i thought of buying it....but after reading it i was little bit disappointed.....it shares 50 examples of persuasion in different situations. Yes you can understand from those examples but some of them are little vague.

Great book, helped me a lot in self improvement

nice book.

good book with brief explanation for each topic

Mir hat das Buch sehr viel Spaß gemacht. Es stellt Erkenntnisse des Sozialpsychologie auf eine sehr unterhaltsame Weise da indem es die Ergebnisse der betreffenden Forschung wiedergibt. Hierbei handelt es sich zumeist um Experimente, die in Alltagssituationen durchgeführt wurden und dem Leser vor Augen führen wie verwundbar er selbst vielleicht für solche Phänomene ist. Dieses populärwissenschaftliche Buch ist in 50 Kapitel aufgeteilt, von denen manche aufeinander aufbauen aber jederzeit die Möglichkeit bieten es zur Seite zulegen und bei anderer Gelegenheit wieder aufzunehmen. Die Situationen und Erkenntnisse, die im Buch beschrieben werden, lassen einen anschließend einige Dinge mit anderen Augen sehen und das ein oder andere kann man sogar im Alltag anwenden. Fazit: Zwei Daumen hoch, ich kann jedem der Interesse an der Frage hat warum wir so handeln wie wir es tun dieses Buch empfehlen.

Wish I had more time to read it! There are great examples within.

Buen libro

Before commenting on this book I need to disclose one very important piece of information. I've been a big fan of Dr. Cialdini for fifteen years. And I'm happy to say that I'm met him on several occasions. Now that I've disclosed this to you, I must tell you that this book is such a wealth of information that you can literally take one page at a time and put it's power to use over and over again. Based on the most current scientific research and studies, YES! is a cookbook of the most effective, useful and powerful techniques of persuasion and influence ever laid out for the public to see. I was surprised when I read Persuasion Secret #15. It's right out of STAR WARS. But STAR WARS is a movie. This technique is real! Clinical studies sited show absolutely the science behind the psychological principal Luke Skywalker used to turn his father away from the Dark Side. Its so simple you too can put it to work immediately after reading the short three pages detailing it's precise method and use. And maybe even more important, there are a tremendous amount of unethical people out in the world trying to influence you without your knowledge. Protect yourself from these unscrupulous people! This is one book that has the power to enhance anything you seek to accomplish in your life.

This is a really good book, with practical examples... But sometimes the same concept is repeated more then twice.