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🌊 Ride the wave of natural curl perfection!
Noughty Wave Hello Curl Defining Shampoo is a 250ml sulfate-free, vegan shampoo crafted with 97% natural ingredients like sea kelp extract and avocado oil. Designed specifically for curly and wavy hair, it hydrates, defines, and tames frizz while being safe for colored hair. Free from parabens, silicones, and petrochemicals, it offers a clean, cruelty-free solution that leaves curls soft, shiny, and beautifully defined with a fresh ocean scent.












| ASIN | B078W6ZJQK |
| Active Ingredients | avocado,betaine,citric acid,cocamidopropyl,glycerin,linalool,persea,potassium sorbate,sodium benzoate,sodium chloride |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #88,650 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,582 in Hair Shampoo |
| Brand | Noughty |
| Brand Name | Noughty |
| Customer Reviews | 4.1 out of 5 stars 2,716 Reviews |
| Global Trade Identification Number | 05060412675147 |
| Hair Type | Wavy |
| Included Components | 1 x Noughty Wave Hello Curl Defining Shampoo 250 ml |
| Item Dimensions | 1.97 x 2.95 x 8.19 inches |
| Item Form | Liquid |
| Item Type Name | Wave Hello Curl Defining Shampoo 250ml |
| Item Weight | 282 Grams |
| Liquid Volume | 250 Milliliters |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Part Number | NOUWV5147 |
| Material Type Free | Paraben Free, Silicone Sulfate Sodium Lauryl Phthalate Artificial Color Oil Plastic Petrochemical Mineral Chemical Formaldehyde Ammonia Soap Propylparaben Butylparaben Nonylphenol Ethoxylate Sesame Wheat Coconut Palm Preservative Dye Bisphenol A Alcohol Tree Nut Shellfish Soy Free Material Type Free Paraben Free, Silicone Sulfate Sodium Lauryl Phthalate Artificial Color Oil Plastic Petrochemical Mineral Chemical Formaldehyde Ammonia Soap Propylparaben Butylparaben Nonylphenol Ethoxylate Sesame Wheat Coconut Palm Preservative Dye Bisphenol A Alcohol Tree Nut Shellfish Soy Free See more |
| Model Number | NOUWV5147 |
| Number of Items | 1 |
| Other Special Features of the Product | 97% Natural Ingredients, Not Tested On Animals, Organic, Vegan |
| Product Benefits | Defines and moisturizes curls while softening unruly hair, using natural sustainable ingredients, free from harmful chemicals |
| Recommended Uses For Product | Cleansing and refreshing the scalp, Daily hair cleansing, Maintaining healthy‑looking hair, Preparing hair for conditioning treatments, Removing excess oil and product build‑up |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| Unit Count | 8.4 Fluid Ounces |
K**W
Works great - awesome package size option!
Absolutely love this product for my baby fine wavy hair! The large pump bottle is DEFINITELY a bonus to a wonderful product!!
J**S
wow!
i've not had curls like these since i was little! smells good, though looks pretty feminine and some guy friends poke fun at me for it, but i love the product too much to let that stop me
S**N
Strong scent
Couldn’t even use it.. the smell was rough for me
L**A
Not for my 2b, wavy/curly, low porosity hair :(
Loved the smell! But unfortunately this did not work for my 2b, wavy/curly, low porosity hair :( Made my hair feel like if you tried to straighten a Barbie dolls synthetic hair. I had to wash it with my usual product twice and deep condition it for 30min and it still feels bad, but not as bad. I had extremely high hopes for this product, but sadly it did not delivery what it claimed on my hair type. The shampoo was decent, but the conditioner didn’t do a single thing, and the spray stuff nozzle didn’t work at all. I am yet to try the serum (hasn’t been picked up yet) but with the shampoo and conditioner I have to say, if your hair is exactly like mine, try something else! Not shaming or bashing the brand, just sad it didn’t work for my hair.
G**O
Everyone hates this conditioner
I kind of hate it, in fact. It is not very detangling and has no slip. But my very fine, very porous wavy hair DGAF. My hair DRINKS this stuff, in quantity, and it is the only "curly" conditioner I've tried that doesn't weigh my hair down.
K**E
Best product for Curly Hair
Noughty is by far my favorite Hair Care line. It is hard to find curly hair product and this one always makes my hair look fabulous.
J**K
Great product for curly or wavy hair
This is a wonderful smelling shampoo that won’t ruin curls in naturally curly hair. It won’t add curl to straight hair, but if you have waves or curls and don’t want to straighten them out then this is a great product for you.
G**M
Causes hair to be untamed, and is slightly drying.
It dries hair. I have wavy/slightly curly hair. The first time I used this shampoo, my hair looked quite good, but with each use, my curls were less defined and my hair seemed harder to tame. My scalp started feeling drier too. It doesn't lather, and I need to use quite a bit of product to feel that it covers all of my hair (a bit longer than a shoulder length). Maybe it would work better during more humid season (the air is dry this time of the year where I live), but I don't see myself buying it again, and in fact, I might not finish the bottle. I've used a few times already, as I was really trying to give it a chance. What I do love about this product is how clean the list of ingredients is (which is why I bought it). It has no fragrance, and no harsh chemicals. I also noticed a slight decrease in the hair I loose in the shower since I started using this shampoo, so I think that my skin does appreciate it, but unfortunately my hair is untamed when I use this shampoo.
C**N
Very good
Très bonne marque pour les cheveux bouclés. Les cheveux sont doux et bien bouclés après utilisation. Fortement recommandé
S**R
No good in my hair makes it really dry stop using it
No good makes my hair and scalp dry
F**N
Por ahora bien
Champu para pelo rizado
C**S
Efficacité
Excellent produit pour cheveux frisés
C**S
My go to for fine wavy/curly hair
The ONLY shampoo I will use other than when clarifying. The shampoo doesn't lather as quick as others but I wash my hair twice anyways and it always bubbles on the second. Hair isn't weighed down and waves/curls have definitely improved since using this. My partner even uses it on their permed hair and gets great results. I have psoriasis on my scalp and have found this doesn't irritate it at all!
Trustpilot
3 weeks ago
1 week ago