The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The ease of understanding the information on this book is quite noticeable. Even the structuring of the chapters and sections of this book is appealing. Out of the many copy writing and ad books ive bought, I personally like this best.

Sugarman has done an incredible job by writing this book. It touches on aspects of copywriting, advertising and marketing and explains it from many angles. The writing is smooth and indeed like a slippery slope. Would recommend it to anyone interested in learning copywriting particularly.

Want to learn how to write your sales page, then this book will be your Bible.

Great book to learn. Love it

Changed my perspective.

Love it. an excellent book for learning how to copywrite for beginners.

Book binding is not good. Papers from the book came out after reading 40 pages.

This book contain all you need to become a Great CopyWriter . This book Is spectacular because , he explain the cruscial psicological trigger in a simple and Fanny way. It Is Outstanding because explain basic and advanced copywriting tecnique in a single Outstanding way , that you can't wait start write a Sales Letter.

Found this as a recommendation from a social media person I follow. She recommended the first half of this book, as an aid to critical thinking. Boy, she was not wrong. I have zero interest in copywriting, but this should be a top read for anyone who wants to be an informed, critical thinker. Don’t just believe everything you get told. So good.

毎日100通以上の売込メールを受け取っている今日この頃。なんだかダラダラとした文章がいやでいやでたまりません。どうしてこんなメールが多くなってしまったのか？ セールスレターってこんなにダラダラしているものなのだろうか？と思い、パソコンで検索してみると、実は、今主流になっているダラダラメールは、本来は似て非なるもの。基本になるセールスレターが湾曲され、やたらとダラダラした文字の列挙にしか過ぎなくなってしまったことが解りました。 10社以上の実際の広告を使って、その中に使われているSales Letterのテクニックが説明されているので、非常に参考になりました。 この本は、本来のセールスレターを書くということの考え方やプロセスが説明されていて、非常に役立ちました。基本からセールスレターとくにダイレクト・マーケティングを学たい人やそういった仕事につく人にとってはかなりお薦めの本の一つです。

If you want to learn how to write a sales letter or an add, you must read this book. I am Spanish. I have a Spanish level of English. If I could understand every word Joe said here, imagine how easy can be for anyone in the world. Other books about sales are interesting, some of them are very helpful. But this one is the special one. When you have read it, maybe you'll remember that there was a Spanish boy who was right. You're welcome.

En tant que formateur en copywriting, je recommande toujours le Handbook de Sugarman. Pour les anglophones, ce best-seller, certes un peu daté, contient les clefs du copywriting. Il fait partie de ceux qui m'ont le plus inspiré pendant l'écriture du Guide du Copywriting, et il a marqué des générations de copywriters. A lire les yeux fermés (enfin, ouverts. Vous me comprenez !)