Fudge Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml

This clean blonde damage shampoo is by far the best on the market. I have tried lots of different purple toning shampoos and paid treble the price. It is easy to use (can be a little messy but all purple shampoos are) results are very noticeable after one wash. The ash in my blonde hair is vibrant again and the golden tones that had come through due to the sun have been toned down. I have my hair coloured every 6 weeks and by the 3rd week the golden blonde starts to appear this corrects my colour back to ashy light blonde. Make sure you use gloves as the pigment is strong and stains your nails and fingers this is due to the strong pigment and that is why it works so well. Such a great product at an affordable price and does not leave your hair feeling dry and straw like, just soft shiny vibrant ash blonde tones.

Great product and good price really makes your hair brighter

The best purple shampoo you can get, was told about this some years ago by hairdressers. Watch out it dyes your hands purple!

Highly pigmented (what I was after), nice smell, hair feels very clean. The only reason it's not 5 stars is I feel my hairs texture is a little dry after using it. Other than that it does exactly as I need. Decent sized bottle and a little goes a long way, so appears to be good value. Has got my blonde back to freshly coloured after one wash :)

I’ve tried three different brands of purple shampoo, and this is by far the best one. It doesn’t leave my hair feeling dry.

Really good

I use this brand a lot, and have used the everyday shampoo and conditioner too. This brand was reccomended by my hairdresser and I can see why. It is very intense and can stain the bath/shower/clothes if not rinsed off immediately. I put this on and lather it in - it smells delicious! I leave it in for 5-10 minutes at a time. The suds that wash out are purple, and my hair is perfectly toned. My hairdresser friend always comments on if I've had my hair toned/cut recently, and my other friends ask If I've been to the hairdressers too - when really all I've done is use this Shampoo. I would recommend this shampoo to anybody with bleached blonde hair that doesn't want any yellow/orange tones peeping through. The bottle lasts a long time, and I always keep it stocked up. I've been using this brand for several years now - great choice.

Pros This stuff really works! I have somewhat of a dirty blonde colour with some strands being quite dark and some very light. It tones them all beautifully, without making the hair darker like with toning at the salon. Of course it takes better on lighter strands but I was surprised that even quite dark orange buts of my hair were significantly cooled down. It also doesn't dry out the hair and they appear very soft when the shampoo is washed off, unlike many other purple shampoos I tried Cons If you have very light blonde DON'T leave it on for more than 5 minutes cause it is quite powerful and will make them purplish :) if you don't overdo it, it works great Can stain hands, around the nails easpecially, so you have to wash them with soap thoroughly as soon as the shampoo is on your hair!

Always buy this brand. I will buy it again.

Suite au lissage brésilien mes cheveux sont devenus orangés et dès le premier shampoing ils sont redevenus blonds sans être secs

I’ve probably tried every blonde shampoo over the last year to try and find that perfect balance of maintaining my blonde from not looking brassy and yellow. Struggle is real. There are brands that are ok. Biolage and not your Mother’s purple shampoo are decent. They won’t brighten it but will at least prevent it from full on yellow. This one though, will actually brighten and whiten your blonde. My stylist seen me this weekend after it has been 4 weeks since my visit. She commented on how bright my hair still looked. Yes it will turn your hair purple. Yes it will turn your hands purple. But honestly that is the only way you know you have a good shampoo IMO. Use gloves in the shower or wash your hair over the sink. I usually let sit for 5-6 mins depending on how much brightness I want. Rinse your hair completely till the water is clear. Occasionally I’ll fond a purple hue strand after the first wash which fades the next time. Find your balance. But I promise you this is the best product I’ve found

i really think its the best purple shampoo ever. its nothing too much

This product is simply fantastic. I would give 10 stars for the product itself, however the deliver was messed up hence 4*. Otherwise, amazing product. After applying the product, brass and golden highlights were suddenly replaced by silver and ash, just like the original color. I am loving it.