Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Lonnie Helgerson has provided a great insight into what makes a franchise REALLY successful; from mediocre to Mega-amazing is not a large leap if you have the recipe that Lonnie gives! If you are looking for a franchise to invest in, this is the first book you should read! It is concise and engaging, providing you with great insight on why a brand will excel or not. Easy-to-read and understand, '5 Pennies' gives real-world examples and exposes all of the secrets of many of the most successful, even legendary, franchises in history!If you work for or operate a franchise already, read this to get your brand to Mega and take the lead in your industry niche!

While I haven’t started my franchise, I feel like this book is a crash course in franchising 101. Next step, my strategic planning! My goal is to begin recruiting franchisees in 12 months.

This is a very good book. Easy to read and so informative on building your franchise brand. Lonnie has an extensive background in building and developing franchise brands and the book is in plain English so anyone can read it and understand all he is sharing with them.

Logical. Simple. Easy to read. Lots of proof points. Lovely examples. Stuff to implement.

Great book. Very respectful to the freachisee. Does not talk down to anyone. Looks to serve first. Writen from personal experence.

Fantastic book that gave me great insight as an emerging franchisor. Lonnie is forthright with mistakes that some brands have made. He gives you a blue print to success. I highly recommend the book.

Mr. Helgerson was the speaker at a conference I attended and after listening to him, I knew this was a book I needed! What I didn't expect was how readable it is. I read it the first time in one evening. The 2nd time I took notes and the 3rd time is in progress! This work is a must-read for franchisors and franchisees alike.

Lonnie has done a great job with his book and he is able to convey to the reader valuable insight into taking a franchise concept from infancy and strategically implementing various procedures and methodologies that can really make a difference in the lives of not just the Franchisor, but the system Franchisees as well. Definitely worth a read! Mark Milburn, ModernFranchises.com

Advertisement manual .... Not a book really. Nothing valuable to learn from this book.An absolute waste of time and money.