Hospitality & Restaurant Management: Theory, Practice & Innovation: Student Guide First Edition

Description

Student Edition Purpose : The Student Edition engages learners with accessible, practical content to master hospitality management across restaurants, hotels, tourism, events, beverages, and leadership. It prepares students for diverse careers with 2025 trends (e.g., smart destinations, non-alcoholic beverages, transformational leadership) and fosters critical thinking via tools and case studies. Structure and Features : Core Text : 18 chapters in six parts cover foundations, operations, finance/marketing, strategy/innovation, global perspectives, and broader segments. Clear, engaging style with examples (e.g., Singapore tourism in Chapter 15, NoMad Bar in Chapter 17). Learning Objectives and Terms : Chapters start with objectives (e.g., “Design a bar menu” in Chapter 17) and end with key terms (e.g., “MICE,” “Pour Cost”). Case Studies : Scenarios (e.g., Marriott in Chapter 14, CES 2025 in Chapter 16) with questions for practical application. Tools and Templates : Appendices offer frameworks (e.g., B.6 Beverage Cost Calculator, D.4 Tourism Innovation Framework), editable via the companion website. Visuals : Diagrams (e.g., event logistics in Chapter 16), tables (e.g., hotel metrics in Chapter 14), and screenshots (e.g., DMO apps in Chapter 15). Questions and Activities : Includes discussion questions (e.g., “How do events differ from restaurant ops?” in Chapter 16) and activities (e.g., Chapter 18’s leadership role-play). Companion Website : Provides templates, videos (e.g., mixology demos for Chapter 17), practice quizzes, and career resources (e.g., NRA certifications). Back Matter : Appendices (A–F) with tools for marketing, revenue, crisis, innovation, international ops, and compliance, plus glossary, index, and references, updated for Chapters 14–18. Unique Features : Practical Learning : Tools (e.g., Chapter 16’s event budget) enable real-world simulations. Modern Trends : Covers carbon-neutral travel (Chapter 15), hybrid events (Chapter 16), and leadership theories (Chapter 18). Student-Centric : Engaging activities (e.g., Chapter 14’s revenue simulation) and clear language suit diverse learners. Global Focus : Emphasizes cultural intelligence (Chapter 13) and diverse segments (Chapters 14–18). Intended Use : For undergraduate/graduate students in hospitality, culinary, or tourism programs, and aspiring professionals seeking career-ready skills.