Global Marketing Management
Product ID: 8208805
🌍Global marketing focus
🎓MBA-level academic rigor
📚Comprehensive real-world cases
1553.61 DT
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Description
🌐 Unlock global marketing genius—because your career deserves the world.
- TIMELESS REFERENCE - A solid, well-reviewed edition that remains relevant despite minimal visuals.
- CASE DRIVEN LEARNING - Engage with diverse, real-time cases spanning consumer to high-tech markets.
- MBA STANDARD CONTENT - Trusted by top business schools for rigorous, practical insights.
- VALUE PACKED USED COPY - Get premium content at a fraction of the cost—smart investment for future leaders.
- GLOBAL MARKETING MASTERY - Dive deep into international marketing strategies shaping global business.
Global Marketing Management is a leading MBA textbook offering comprehensive international marketing cases across various industries. This used edition provides rigorous academic content favored by business schools, delivering practical insights despite its minimalist design. Ideal for professionals seeking a cost-effective, authoritative resource to master global marketing strategies.
Specifications
| Best Sellers Rank | #3,137,267 in Books ( See Top 100 in Books ) #359 in Multilevel Marketing (Books) #453 in Global Marketing (Books) #894 in International Business (Books) |
| Customer Reviews | 4.1 4.1 out of 5 stars (40) |
| Dimensions | 10.1 x 8.3 x 1.2 inches |
| Edition | 8th |
| ISBN-10 | 0136157394 |
| ISBN-13 | 978-0136157397 |
| Item Weight | 2.5 pounds |
| Language | English |
| Print length | 480 pages |
| Publication date | April 15, 2013 |
| Publisher | Pearson |
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