Product Description Preference is legendary for its lustrous colour results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous colour that does not look dull. Experience the premium performance of Preference with colour radiance for up to 8 weeks. Improved fragrance for a better colour experience. Available in 9.1 Viking Ash Blonde shade. Ingredients 1055784 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl BIS(n-Hydroxyethyl-p-Phenylenediamine) HCL, Hydroxybenzomorpholine, Eugenol, Ammonium Acetate, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, p-Phenylenediamine, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L. C32833/1 178914 - Developer Crème: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25 Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25 1089359 - High Shine Elixir: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. C48976/1 487419/A - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate, Limonene, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance F.I.L. C18845/3 Please check back of pack for up to date ingredients See all Product description
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