New York Full 'N Soft Washable Mascara, Very Black, 1 Count

Doesn’t flake or smudge, washes off easily without stressing the lashes…hope this product doesn’t get “improved” & change like so many of my past favorite mascaras, tired of trying to find a new replacement lol. I tried Primelash & was disappointed, the little tubes flaked & clumped, & removing it was harsh on the lashes, this is a great mascara for a full but softer look, not gooey or clumpy.

UPDATE JUNE 2025 - 5 stars! 🤩 ****this is my most used mascara, I recently got 2 others (COVERGIRL Clump Crusher Extension) & (essence | Lash Princess False Lash) I still prefer this mascara, the brush is smaller which makes it easier to individually get each lash, my lashes look longer and fuller when I put it on, and it stays all day EXCEPT the problem of it is not waterproof at all, so if I go and refresh my contacts by putting solution on the lense and put it back in there is a little bit of the mascara that comes off but it will dry and stay there unless reintroduced to water. That being said it comes off super easy, you don't have to fight and risk losing lashes taking it off (using bioderma) I was on the hunt for the perfect mascara when another reviewer on another product suggested this mascara, I thought, why not, it's only $7.57! I did before shots of my lashes, they are naturally long but have blonde tips so you can't really tell I have length but oh boy when you put this mascara on here comes the length! Instantly gave me volume, my lashes are not curled in these photo's so you can really tell how much they lifted just by using the mascara alone. it is a true black color as well which I love. There are a few notes I want to point out Pros: -It is a true black -Lifts & Volumizes -Leaves your lashes feeling soft/fluffy and not stiff, Very light formula that makes it feel like you aren't wearing anything! -Very easy to remove with Bioderma Micellar water and a cotton pad -Affordable!! -Good quality for an affordable price, accessible to anyone Cons: -The brush head is quite large/thick and I can tell it's not getting each individual lash like my IL MAKIAGE mascara wand does. -This is not waterproof -The mascara formula has a smell to it, it's not exactly unpleasant but it doesn't smell good.. like a cross between chemical factory & baby powder -It can flake if you are like me and wipe your eyes/get that build up in the corner of your eye of either eyeshadow or mascara

I have tried many different mascaras and always find my way back to purchasing this! I am PICKYYY with mascara (like super picky). It doesn’t make your lashes clumpy AT ALL. I also hate when you put mascara on and it has little “fall out” off the lashes onto your face - this has no fall out at all. It’s also super long lasting - but very easy to take off with an oil based eye makeup remover. I try new mascaras all the time just for the fun of it, but this is a constant in my makeup bag and I’ve yet to find a mascara I like better than it (high end or drugstore). Just try it !!

This mascara is good, it had a very nice brush, good coverage, and comes off very easily with makeup remover wipes, as well as soap and water.

I've been using Full N Soft mascara for years. I'm glad Maybelline is still manufacturing this. I love how this mascara makes my lashes longer without looking spiky. It removes easily too.

I have been looking for a great mascara for a very long time. I have tried everything including wet and wild and Dior. I really love perversion by urban decay my problem with that is it's really expensive and it smudges. I haven't been able to find a new mascara until now that really mimic look perversion. Actually think this improves on and someways and it kind of goes a little south but it's very close to perversion. I don't think my eyelashes are as thick but I actually think it separates them and fans and I'll better it almost gives the more the wispy natural look then normal mascara would. The formula is great I do get a little bit under I smudging but I do live in Southern California and it's been 100° almost every day the past couple of weeks. Closest thing I can say is it kind of reminds me of some really great with the mink Demi false lashes. If you take your time putting this on and get the access off the wind and get it right in with an eyelash comb it looks fantastic. My eyelashes even look good if I don't curl them first or use my normal primer. I actually have the original formula and water for formula which is unusual for me to have two tubes of the same mascara especially a waterproof one. I don't want to put this under a holy Grail status quite yet I'd like to continue using it for a few more weeks before I deem it but I think it's a contender. I want an actual complaint about this product at all is that there is excess mascara at the tip of the wand and at the back of the wand. However, I have noticed every single mascara on the market has too much mascara on the wand I always wipe off the excess. Considering how inexpensive this is and just how well it works it's going to stay in my rotation forever.

I was in the market for a black mascara that had a soft look and washed off easily for everyday wear. I usually go with the good old pink tube with the green top, but I decided to give this a try instead and... well, it's alright, but honestly this is nothing to write home about. The formula seems a bit weak and dry right out of the tube compared to other brands in the same price range, and the spoolie is basic so no whoop there either, but it does what it says and in the end, that's what matters. I wasn't expecting bells and whistles, but I would appreciate an easy, everyday wear formula at this price range that gives depth, length and color without struggle. I don't expect my lashes to look like falsies, but I would like a more moisturized look at the very least, and though I appreciate that this formula dries soft, it doesn't give any sheen, and thus , looks rather dull. For this price range or a dollar more, I think I could have found a brand that gave just a bit more oomph. One of the reviews said that this formula was good for a mature look. If you don't want bells and whistles, shine, and appreciate soft tones with muted glamour at an affordable price, then this wand is your girl. I have no doubt that it'll wash off easily. As a suggestion, if you're fem-presenting with medium tan to a rich or deep skin tone and between 30-45 in age, you may want to opt for a brand with more strength. This mascara is not likely to show up well on richer skin tones, so that's something to keep in mind. Overall, 6/10. Okay formula, soft touch, easy application, but a touch too lacking in oomph.

Very good product! Curls lashes & cokorcisxticj deep blacks . Stays on all day w:o smudging

No deja grumos, deja un look natural

Great product, not readily available in shops…..very happy !

Seit Jahren schon mein Mascara erster Wahl. Macht schöne Wimpern ohne zu beschweren. Klumpt nicht und die Bürste bleibt durchweg fein und tuscht immer gut. Absolute Kaufempfehlung

My eyelashes are very short and fine. This mascara does exactly as described. My lashes look very full for mine and they stay soft. None of the cement type feeling. Easy to remove, I definitely recommend it.

This has been my go to mascara for years now. I wander some time, and cheat with other brands, but i always come back to this one. It doesn't clump or smudge, it's not thick and flakey, and comes of easily at night. Please don't ever discontinue this line. It is absolutely perfect. It's not available in my country, so I drive 40 minutes to the U.S to buy this. It's that good.