Gold Label Professional Brazilian Keratin Hair Treatment Blowout Super Strong Formula Specifically Designed for Coarse, Curly, Black, African, Dominican, and Brazilian Hair Types 240ml

Very good at straightening mixed race hair, goes bone straight with the flat irons and stays that way until the next wash. It even gives it a nice wave/curl if you wash it and leave it to dry with some curl cream.Only downside is the strong fumes the come from it, especially when blow drying and straightening, I have to do this outside in the back garden so I can breathe.

After more than four years of professional use on bleached, coloured, and virgin hair alike this keratin treatment has never failed to impress. The results are consistently smooth, glossy, and natural-looking, without any heaviness or damage.Even after over a decade of experience in hair care, it remains one of the most reliable products I have used. Elegant, effective, and utterly dependable it is, quite simply, keratin at its finest.

I’m half Indian with big curls and now have the softest, glossy hair I’ve always dreamed of … but I’ve lost my curls. This is better on thick hair or Afro curls as mine is now quite limp and my hairband slips out. It won’t hold with hairspray or keep a ghd wave. I’ll get the normal one next time as very strong. One bottle did my long hair (past bra strap) my sisters extra thick shoulder length hair and my niece who has short Afro mixed hair - everyone super pleased with results - fab product

Left hair straight and shiny, however I would not use again, as awful overpowering smell causing a lot of discomfort. Even when done with my doors open. Would prefer to use the wella choco in future

First time i bought this about 12 weeks ago it was the smaller one (120ml) and it worked great and instructions said to was out 3 hrs to overnight loved the product hence buying again the next time i bought the larger one cause the small one was not enough the last time, this time around i noticed the carton was different it didn’t come with gloves and until after i started using the product i realised its not rinse after 3 days!!! there was no notice that this product was different or had a different formula! worst of all it made my scalp sting so bad, now i have to decide between waiting £50 and hours of my time or having very painful scalp for 3 days! if the 120 ml was different it should have been clearly stated

Honestly the products great it of course is smokey but why wouldn't it be if you're essentially blow drying and straightening conditioner into your hair?! I wore a face mask and was fine! i'm nigerian, indian and english and my hair feels like silk when it's usually curtly / frizzy!

The product does a decent job taming frizz, but it’s not 100% effective. My hair was smoother for a while, but I noticed the results didn’t last as long as I hoped, I had to redo the treatment sooner than expected. Also, the fumes during application were overpowering, even with ventilation. It works, but it’s not perfect.

The result in my hair was perfect! straight, soft, shiny, everything that I was looking for. The process was unmistakable and I took all the measurements to be careful because of the fumes.

Per donne de capelli ricci e buono

I have 2A type hair and after reading reviews, I specifically chose product with formaldehyde as the effects typically last longer than those without. I purchased face masks and gloves and went to town.I washed my hair with clarifying shampoo 3 times to ensure it was all squeaky clean. I then carefully brushed it out and let it mostly air dry, although you can use a hair drier to speed up the process. I split my hair vertically into 2 sections and started applying the product in small sections from the back to the front. I felt a slight burning sensation in my eyes during application, but that was about it and it wasn’t too bad. I felt more comfortable using my (gloved) hands to spread the product through my hair than a hair painting brush. I’d start about 2cm below my roots, spread it from root to tip with my fingers and then used a fine tooth comb to evenly coat each strand and remove excess product. Make sure to coat the baby hairs too! I used 2oz of product (for reference, I have fine, medium density hair that reaches to just above my bra line) and it was exactly enough. After I coated and combed each section, I joined it with the other hair that was already coated and ran the fine tooth comb through all of it to ensure I didn’t miss any hair in between sections and remove excess product. I left the product on my hair for about 45minutes.Then the fun really began! I used a standing fan and faced it at a slight angle towards my face. I didn’t want to aim it straight at my face as that was blowing the dried pieces around and into my eyes. I put on gloves, a new face mask and used a flat, plastic bristle brush to blowdry my hair in large sections, keeping it taught and aiming the nozzle downwards to smooth the cuticle. If you have course, frizzy or curly hair, I’d recommend using a round brush as it keeps the hair cuticle as smooth as possible throughout the process. At this stage, the hair will feel softer, but still heavy/waxy with product.My hair is balayaged so I set the temp for the iron at 450 for the darker parts of my hair and down to 425 as I reached the bleached sections towards the top of my head. I then split my hair vertically into 2 sections and started from the back by ironing 1/4-1/3in thick sections of hair, running a heat resistant comb in front of the hair iron each time. This helps smooth out each strand all the way through the ends so that you don’t iron it into a funky pattern. Don’t do thick sections as you need to start ironing very close to the root and don’t want to crease it. Pass the iron 4-10 times over each section (use the comb too!) depending on how thick/curly it is. I did about 6 passes for mine. I also ironed overlapping sections once or twice to make sure I don’t miss any hair in between sections and pay extra close attention to the flyaways. The heat resistant comb will be your best friend for them as it keeps those flyaways straightened between its teeth, allowing you to catch and straighten/smooth them with your iron. As your hair cools, you should be able to feel how soft and see how shiny it gets! It will still feel like you have a light film on your strands but it’s soft, shiny and frizz-free.I slept on a silk pillow and lightly re-ironed my hair (using the comb!!) every morning for the next 3 days. I set my iron at 425 the first day and the next at 2 days at 375, mostly focusing on any areas that creased/waved overnight. I did still make sure to focus on the flyaways towards the top layers of my head and did smaller sections there.I ended up waiting 4 days before I washed my hair just to really let it set (I don’t think this is necessary but I figured it couldn’t hurt) and I brushed my hair out from root to tip about 3 times a day to help keep it smooth and straight. I used one of Keratin Complex's sulfate free shampoos and Pureology’s hydrating silicone/paraben free conditioner and rinsed it out well. I let it air dry and my hair had zero frizz, was shiny and dried straight with a slight bedhead look that I have the option to smooth out with just a brush. This product works and I’m glad I took the plunge! The time and effort is totally worth it. I was hesitant to get a product with formaldehyde but the gloves, the face mask and the fan all helped mitigate most of the effects. I had minimal burning sensation in my eyes and nose throughout the process and took 3-4 breaks to let the fumes in the room air out a bit with the help of the fan but it was still there so that’s something to consider if you have any sensitivities. All in all, this was a great choice!

Awesome product..my hair looks wonderful and naturally straight.

I am amazed at the results of this product. I went from dull tightly curly and frizzy hair to hair that is soft, shiny and frizz free. I wish I knew about this sooner. If you are looking to loosen your curls so they are more manageable then buy this product. I only needed to use 1/3 of the bottle and only did 2-3 passed with my flat iron (not the 7-12 that the instructions say) and I couldn't be happier with the outcome. The only con are the fumes. It burns your eyes and makes you cough when you start blow drying but the pros dramatically outweigh this one con. Just make sure you're in a well ventilated area and you'll make it through.

Yes it’s smell horrible don’t use it with closed windows or if you are sensitive. But the product makes your hair super soft and silky. My hair is very curly and after just 1 time it was smooth. After a few days my scalp become very dry and flaky tho. But to me it was worth it. Ps absolutely never use this around kids when applying