- Natural Instincts Demi-Permanent Hair Dye, 8G Medium Golden Blonde

Product did the job without spending $75 at a salon. I opt for ammonia free which eliminates an itchy scalp

Great price & convenient shipping! Easy product to use with fantastic results. This is my go-to year after year. I love the temporary color versus permanent. Ask my roots grow out, there is not such a vast difference between them and my hair color. Most of my friends although I have used this product for many years, never notice that the ever so slight change in color over weeks even occurs.

I am 51 and I have strands of gray in my hair. I really don’t want to have to do a full permanent dye job because I think it will affect the texture of my healthy hair. So I’ve been experimenting with different options. I have spent $300-400 a pop to get a haircut and color at a professional place more than once. And I really don’t think it looks that great and it’s very expensive. So I started experimenting at home and I love this stuff. It’s amazing. It won’t cover your gray completely, but it will revive your hair significantly. So this is what I’ve been doing. My natural color is light brown. I take a dollar store permanent brown dye and I just take a little teeny bit in my finger and I actually paint the individual hairs that are gray that I hate. (The ones I really don’t want to show.) Then a few few days later, I apply one of these demi-permanent dyes all over my head. Keep in mind these dyes will not lift color. So it’s going to go on top of whatever color you are. I buy the blonde shades because if I get a brown shade and put it on my light brown hair, it actually makes my hair too dark. So I have tried medium blonde, and medium golden blond. The pictures here show medium golden blonde over light brown hair. The medium blonde itself made my hair a little more brown, but still light brown. If you are starting with blonde hair, you’re going to get a very different color. The dye washes out over the course of about a month and a half. I use hot water and shampoo my hair almost every day and it lasted a month and a half with me doing that. If you don’t want to damage your hair, but you need to refresh your color every six weeks and cover some gray, this is definitely the way to go.

Pretty solid coloring but only lasts about one month. Good for sensitive scalps.

I was always too scared to color my hair myself (I have always went to a salon to get my greys covered). However, I was not liking the results I was getting at the salon as the color was too dark (even after asking her to move up to a "8"). So I bought this product and tried it last weekend. Boy was I impressed! It is easy to use and the color looks great! Just the color I wanted to cover my greys without darkening the rest of my hair. The product did cover most of the greys pretty well except for the grey around my right temple. I think part of that is a result of user inexperience. I started at my left temple with the color and worked my way over to the right temple. Next time I will start at the right temple and see what happens.

Does not cover grey hair at all did not take to my hair what so ever waste of money and time

I really like this brand of hair color. It is easy to use and leaves my hair feeling soft and manageable. The color lasts for several weeks also. I like how quickly the process is and then I can go about my day. There is no chemical smell either, which my husband appreciates! The included conditioner is used weekly so your hair can keep its color shiny and soft. I've used this brand for a while now and it's my preferred one.

This hair dye is excellent. It wears off evenly and gently and is a great color. I buy it around once a month, maybe a little longer. My hair is naturally medium blonde/gray mixed before use.

I ordered this by mistake, and then could not return it; the reason it could not be returned as it is an item "containing flammable, pressurized, corrosive, or dangerous substances"

I had never dyed my own hair before the pandemic and tried several over products over those years. I have dirty blonde hair with a little grey. I tried a medium blonde permanent dye and it turned my hair red. The semi-permanent had much better results. This one is my favorite. It lightens my hair a little. The grey becomes light blonde and looks like highlights. The effect is gone after about three months but it's much cheaper than a salon and it doesn't seem to do any damage to my hair.

So I buy this hair color as my usual hair dye. It works extremely well & it keeps my hair soft and shiny. But when I bought 3 hair colours in one price. I got terrible results. The dye didn't seem to color my darker hair as it always would in the past. I think buying 3 colours is not a good idea. I think the dyes are old that's why it didn't color properly. I will still buy this hair dye but not as a trio pack. Be aware & maybe buy them separately. I will not buy them as a 3 pack again. Sad to say

I loved the texture it never makes my hair rough so goood.

This semi-permanent hair dye is supposed to last about 20 washes. However, the color didn’t take well on my hair and made it darker instead. The roots didn’t dye properly either. Overall, I’m a bit disappointed with the results.