Ion Bright White Sensitive Scalp Developer 20 Volume, Vegan, CrueltyFree, ParabenFree, Infused with Plant Proteins, Argan Oil, Aloe Vera, Coconut Oil, 4 Ounce

I’ve been using ion products to dye my hair for years. I’ve never had any type of chemical or skin reaction to any of their products. I tell people all the time to use this product.

I have colored my own hair at home for many, many years. I've tried so many different developers over the years, but Ion bright white for sensitive scalp is probably the best I've ever used. I think I've been using it for a year or more and I don't think I'll ever use another brand. It works for me. My scalp is never itchy or sore when I use this developer with my hair color.

Easy to use and works quick.

Very good developer! Smells amazing and leaves hair silky and shiny!

What developer do you use with this that won't strip other colors and will just color the hair! Tried so many and my dark hair keeps getting darker ugh

Price was quite high for the size. Same product can be found elsewhere for fraction of the cost and similar quality products of other brands are cheaper here on Amazon. I did work well on hair, but definitely not enough for a full head of medium length hair.

I was doing a test strip on my hair and the developer smells like shampoo. I have other ion developer from an actual beauty store and those smell different so I’m a little skeptical with this one off Amazon.

Changed the color of my hair. I had it colored less than one week prior to this treatment. Disappointing.