Clairol Blonde It Up Permanent Hair Dye, Platinum Bronde, 270g

This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is.Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching!So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over.I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product

I've used LIVE in the past and my hair was so damaged by it so I thought I'd use this to lift a dyed light brown. My roots were grey. The light brown lifted to a lovely blonde colour which I'd never got with the LIVE ice blonde etc. My roots were yellowy but I knew that would happen as they were gray. I was lifting to add a silver colour on anyways - so I added that and the colour was fab! I definitely use this again as my hair felt great after and didn't fall out.

Great lift and in great condition after using, always keep a few in stock. Love this product

this is the only way i have managed to get black box dye out of my hair - it’s incredibly effective at lightening your natural colour and removing/lightening past dyes. the only downsides are that it feels very hot and slightly stingy when in your hair, and the final results are quite brassy. the toner helped a bit, but not completely.

Wasn't expecting much colour change with this as I'd previously dyed my hair a light brown. Very pleased with outcome and will use again in the future to get a blonder result. Left my hair lovely and soft too.

Didn't lift colour at all, I'd understand if I had dark hair but I have blonde hair already!

Absolutely love this hair dye. The salon damaged my hair so bad with bleach so I am really back on a hair care journey, but still trying to keep looking fresh. This dye lifted my brown roots lovely and doesn't leave my hair feeling crispy, it does leave me a bit ginger but I pair it with the 'blonde it up toner' (same company) and it tames it down so well. Be sure not to leave the toner on too long as you will go dark! I'm just hoping these products don't discontinue any time soon!

You need to have the window open the bleach is so strong. Didn't cover one inch greys AT ALL. But not many box dyes do so I expected that to some degree. It's also a very drippy product. Put towels everywhere it will fly off your head and ruin clothes and furniture if your not careful. Three stars forIt did make my hair an EVEN colour all over. Big plus. It did damage my hair BUT with extra conditioning from now till the near future this can be managed. Lastly it's a good price.I wouldn't use this brand again but everyone's different. For some reason it wouldn't let me upload a photo possibly because I didn't want my face in the pic.