SchwarzkopfKeratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage

Maintaining a Platinum blonde hair color can be challenging and i have been doing it for years. This color is vibrant, high volume, and long lasting. It's easy to use and lightens well in a single application very quickly. No burning, no mess, and the toner is included in the product (so important). I am hooked I buy them 2-3 at a time to keep on hand and use every 6-8 weeks. Great product!

I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product.

Lifted my light brown hair to a very light blonde. My hair always pulls yellow after dying even at the salon, and this box color was no exception, so I used color charm t14 and wella 20 developer on damp hair right afterward for only 10 min and now it’s the perfect ashy white blonde. Other box colors haven’t lifted my hair nearly as much (talking to you Féria) so the toner afterward could only do so much. I will tell you that compared to other brands this one is very chemical smelling and made my eyes water more than once which is whatever but worth noting bc it might bother some. I LOVE that it comes with a brush to better apply and the preserum you put on before you start dying is a game changer. This is my new go to, I get why it’s rated like #1 or always in the top few for at home bleach blonde hair.

Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought I’d try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I don’t have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know it’s a gamble when dying hair, and hair doesn’t always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. It’s hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe.Update, I’ve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.

Colored my hair really good and my hair is usually resistant. Will purchase again.

I gave this hair dye 3 stars for a few different reasons. I have shoulder length, thick, curly hair and I purchased two boxes to ensure that I had enough dye. I used both boxes. My hair naturally pulls red but I was hoping since this dye came with a purple conditioner that I would be able to achieve the ash blonde as described on the box. Unfortunately this dye did not give me the color I was hoping for. It was super gentle on my hair and after I styled you can see my hair looks extremely shiny and healthy. It just was not the color that was described on the box.

Their color is exactly the shade it says. While L’Oréal changes their dark ash blonde to their (new improved formula). They ruined it !!!! It’s tooooooo light!!! This here was perfect and dark and I’ll order it again and again !!!!!

Schwarzkopf Keratin - Platinum Blonde 001 -This will do the same thing as any bleach so you’ll need a toner. The conditioner included is not a strong toner. The result comes out pretty yellow, not quite platinum on medium brown hair. The texture seems soft for now but will have to see after washing again if it holds up or what the actual damage was.Used all of the products and followed all of the steps as written on the insert.Gave it 4 stars because it does a decent job for a bleach, but you’ll need a toner so it’s not a one-step hair dye.UPDATE: the hair stays soft so that’s a plus! It’s like a conditioning bleach. Definitely need a toner though or maybe put the Light Ash Blonde from Schwarzkopf on top, but that would be a double process and may be too harsh.