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S**
Helps as a referance guide for marketing
This book gives knowledge and aids as a guide to marketing methods
S**I
Five Stars
Complete and comprehensive.
A**I
Good compilation and exposition of commonly used marketing metrics
Marketing Metrics is a concise yet comprehensive guide to understanding and leveraging different commonly used marketing metrics. In this insightful and the author adeptly navigates the complex realm of marketing analytics, offering practical applications for a range of metrics. From ROI and customer acquisition cost to engagement rates and lifetime value, the book equips marketers with a toolkit to measure and optimize their strategies. Every one in marketing and sales should find this book quite handy.
P**A
A must have book for all Marketing Students.
A very detailed book covering all major marketing metrics and having lot of rral life business examples.
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