Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)

Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea.

Most new products fail because they try to solve a problem that no-one cared about enough. Testing Business Ideas is a fantastic resource to help guide you through the process of developing and testing product ideas. I read a lot of innovation books and teach innovation on MBA programmes and inside organisations. This is on my "must-have" list.

This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager.

I read it all in one sitting! I’ll definitely be reviewing it again though. A bible for testing business ideas. This really expands into the areas that the previous value proposition design book didn’t. These books are very valuable to me and I will use this one as a reference and to refine my experimentation flow. Thank you Strategyzer.

v good

A fantastic book of experiments which wouldn't be out of place on any innovator's bookshelf. Buy the book it'll save you money in the long run.

I have all the serie and this is by far a lower quality print. The content is good (but expect to see some repetition of the ideas in the “Design” section, if you own previous books)My biggest complain is the paper. It is so flimsy you can see previos pages. Feels translucent and colours are somewhat less striking.My guess is the printer tried to accommodate 50 pages in the previous size and weight, but in the end is just a low quality print what you get in your shelf.If you are into books, this one will disappoint you, specially if you own the previous one.

Great book, clear and concise!

I learned a lot from reading this book. Full of illustrations and good ideas t9 try. Highly recommended for anyone in product space

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk.What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas.If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it.If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.

Seas un emprendedor independiente o dentro de una organización, si te dedicas a desarrollar nuevas ideas y modelos de negocio, debe completar tu serie de libros e incorporar éste a tu colección.No es un libro de lectura amena, es un manual con herramientas de trabajo.

Muito bom pra abrir sua mente sobre como realmente você ter mais certeza e reduzir o risco sobre suas ideias de negócio e de produtos. Recomendo fortemente.

This is another great book from the strategyzer team.A very visual & practical guide on how to test business ideas.If you're a fan of the lean startup method, agile development, noah kagan or tim ferris - this book is for you!